To promote its products, The Shell Hair focuses on content marketing, providing information on hair care and styling tips, and emphasizes the benefits of sourcing hair ethically. In terms of digital marketing, the company collaborates with influencers, runs social media campaigns, optimizes search engine visibility, and utilizes targeted online advertising. In terms of distribution, The Shell Hair utilizes a direct-to-consumer online platform, partners with salons and beauty stores, and collaborates with fashion e-commerce platforms to make its products widely accessible.