Hair Care Brand Arata Raised $1 Million in Shark Tank India

Arata, a company in India that is well-known for making products to help people take care of their hair. They have tested a lot of natural and high-quality ingredients to make their products work really well. In addition to hair products, they also make things to take care of the body, skin, and mouth. So basically, they make a whole bunch of different products to help people look and feel good.

Related: Eco-Friendly Plant-Powered Cleaning Koparo Featured on Shark Tank India

Two people named Dhruv Madhok and Dhruv Bhasin are the founders of a company. Dhruv Madhok studied business at USC Marshall School of Business in the U.S. and also spent time at The London School of Economics and Political Science. He has a lot of experience in advertising and marketing and has been leading a company called Arata Business since 2017. Dhruv Bhasin studied at Lancaster University and then got a Master’s degree from the University of Surrey in the UK. He worked in the UK for a few years and then held important roles in the company Arata Business. These two founders have different educational backgrounds and experiences, and they have been working together to lead their company.

Arata Business, founded in 2018, has amassed over 800,000 customers buying from their 50+ product ranges, with 20% of sales from their website and 80% from online marketplaces. Despite a slight sales decline in FY 2023-24, totaling ₹10 crore by September but projected to reach ₹25 crore for the full year, their losses have reduced gradually, from ₹12 crore in FY 2022-23 to a projected ₹80 lakh in FY 2023-24. Their funding history includes raising amounts like ₹3.5 crore in 2019, ₹7 crore in 2020, and a larger sum of ₹17 crore in 2021, culminating in acquisition at a ₹77 crore valuation.

Arata that went on a TV show called Shark Tank to ask for investment from successful business people known as the Sharks. Arata sells clean beauty products, which means their products are made with natural and sustainable ingredients. The Sharks asked Arata questions about their business to see if it was a good investment. One Shark, Aditi, was interested in Arata’s focus on clean beauty, while another Shark, Vineet, was concerned about how much Arata could grow their business. During the negotiations, the Arata team showed they were good at discussing how much the company was worth and how much of the company they were willing to give to the Sharks in exchange for investment. In the end, Arata made a deal with Aditi, and they shook hands, showing they were going to work together to make the business successful.

Arata went on a TV show called Shark Tank where entrepreneurs pitch their business ideas to a panel of successful investors. This experience taught Arata and other entrepreneurs some important lessons. One big lesson was that having a good story and a strong business plan is really important. Arata’s founders were able to explain their idea well and answer questions confidently, which impressed everyone.

Another lesson was the importance of picking the right investors. It’s not just about getting money, but finding people who believe in the business and its mission. Arata’s partnership with one of the “Sharks” showed how important it is to have investors who care about more than just making money. Overall, Arata’s time on Shark Tank showed other aspiring entrepreneurs how to combine making a profit with having a purpose.

In Shark Tank India, entrepreneurs from diverse backgrounds present their startup ideas to a panel of renowned investors, with the goal of securing the investment and expertise required to grow their businesses.