Plotline, a simple plug-and-play tool that helps B2C product marketers tailor app experiences to suit user actions, has secured a $2.6 million investment from Elevation Capital.
According to the company’s announcement, the startup intends to utilize this funding to enhance crucial areas like research and development, marketing, and sales. Additionally, they plan to extend their reach to the US, Middle East, Africa, and Asia-Pacific regions.
Shubham Jindal and Adarsh Tadimari, former leaders at HyperVerge, launched Plotline in 2022 with a mission to assist product teams in receiving instantaneous app feedback. They swiftly recognized a widespread issue: many apps remained underutilized because users weren’t fully aware of all the features at their disposal.
Jindal underscored the significance of vibrant app experiences, remarking, “Today, mobile apps are integrating far more functionality than they were just five years ago. This presents a distinct challenge in how users explore and uncover these features. Based on our interactions with clients over the past year, we’ve observed that imbuing apps with dynamism can profoundly benefit both the company and the end user.”