“Overcomplicated?”- Peyush on Tileskraft’s Business Model: Tileskraft’s on Shark Tank India

Tileskraft, a Gujarat-based company, aims to go beyond traditional tile and sanitaryware retail by offering expert guidance to architects, interior designers, and homeowners. The brand provides luxurious tiles, premium bathtubs, and professional design consultations, all in one place.

Its founder, Bindiya Atul Mehta, stepped onto the Shark Tank India stage seeking investment to scale her business with a mobile app, aiming to simplify how customers source and sample tiles.

Would the sharks see this as a revolutionary solution, or would concerns about scalability hold them back?

Tileskraft is not just another tile supplier. The company’s unique approach includes:

• Premium Tile Selection: A wide range of high-end, stylish tiles curated for modern interiors.
• Expert Consultations: Access to renowned architects and interior designers for professional guidance.
• Comprehensive Solutions: Beyond tiles, the company offers bathtubs, sanitaryware, and design inspirations.

The founder’s ambition is to digitize tile selection through an app, allowing customers to browse, sample, and make informed choices from the comfort of their homes.

Click here to visit their website: Tileskraft

Related: “Shilajit, Shilajit, Shilajit!” – Aman Jokes About Zingavita’s Range: Zingavita’s Pitch on Shark Tank India

Bindiya Atul Mehta, the driving force behind Tileskraft, has spent the last two years building a proof of concept through her website. Now, she wants to take the business to the next level by launching an app-based solution to streamline tile selection and sourcing.

Her goal is to create a one-stop destination where customers can explore, visualize, and source tiles without having to visit multiple stores.

To engage the sharks, she presented them with custom caricatures printed on tiles, a move that was well-received, with Anupam Mittal even saying he would display his tile at home.

Tileskraft has seen consistent growth in revenue, but the sharks were concerned about scalability.

Annual Sales Figures

• FY22-23: ₹35.5 lakh
• FY23-24: ₹58 lakh
• FY24-25 (Till October): ₹31.66 lakh
• Projected FY24-25: ₹80 lakh

Despite the steady increase, the sharks wanted to understand whether the business model was ready for scaling up.

Bindiya asked for ₹60 lakh in exchange for 12% equity, valuing her business at ₹5 crore.

She aimed to use the investment to develop her mobile app, which would:

 ✔ Provide a seamless tile browsing experience
 ✔ Offer a virtual sampling feature
 ✔ Connect customers with design experts

But would the sharks be willing to take a bet on this idea?

While the sharks appreciated Bindiya’s passion, they raised several concerns about her business model and execution plan.

Anupam wanted to know how Tileskraft was different from existing tile businesses, including her father’s company. Bindiya struggled to clearly differentiate her venture, leading to doubts about the company’s uniqueness.

Shark Peyush agreed that there was a market opportunity, but he felt the business model was being made unnecessarily complex and overcomplicated.

Rather than focusing on an app, he suggested that Bindiya streamline operations and scale gradually.

Shark Vineeta liked the concept, but she believed the business wasn’t ready for investment yet.

She advised the founder to fine-tune her strategy before seeking funding.

Sharks Aman and Kunal felt that Tileskraft lacked a clear roadmap for scaling.

They questioned whether the app-based model would attract enough users, leading them to back out.

While shark Anupam admired Bindiya’s enthusiasm, he warned against raising funds too soon.

He believed she should focus on refining the business before involving investors, ultimately opting out.

Although no deal was struck, Bindiya walked away with valuable insights that could help refine her business model.

1. Clarify the Unique Selling Proposition (USP): Tileskraft needs a clearer brand identity.
2. Simplify the Business Model: Instead of rushing into an app launch, she could opt for gradual scaling.
3. Strengthen Customer Acquisition Strategies: A more refined marketing approach could drive higher revenue growth.

With the right strategy and execution, Tileskraft still has strong potential in the tile and interior design space.

While Bindiya’s pitch didn’t result in an investment, her passion and commitment to modernizing tile shopping are undeniable.

If she takes the feedback seriously and builds a strong go-to-market strategy, she might not need investors at all—her business could grow organically through better execution and word-of-mouth marketing.

Only time will tell if Tileskraft can carve its own path in the competitive world of home interiors.