“Shilajit, Shilajit, Shilajit!” – Aman Jokes About Zingavita’s Range: Zingavita’s Pitch on Shark Tank India

Zingavita is a Gurugram-based supplement brand specializing in Shilajit-based health products. The company focuses on combining Ayurveda with modern nutrition, offering products that cater to men and women alike.

Founded by Dheeraj Nagpal and Sachin Goel, Zingavita aims to remove misconceptions about Shilajit, which is often linked solely to male sexual wellness.

Their product line includes:

• Pure Himalayan Shilajit
• Shilajit-infused honey
• Effervescent tablets (available in flavors like coffee, cardamom, and cola)

The founders entered Shark Tank India seeking funding to scale their brand and drive awareness.

Click here to visit their website: Zingavita

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Dheeraj Nagpal has an extensive background in business strategy and consumer wellness. His focus is on marketing and expanding the reach of Zingavita’s products.

Sachin Goel brings deep knowledge of Ayurveda and nutrition, ensuring that Zingavita’s supplements are clinically backed and effective.

Together, they aim to redefine how consumers perceive traditional herbal supplements.

Zingavita has seen significant revenue growth, but the sharks were skeptical about its profitability.

• April: ₹50 lakh
• May: ₹65 lakh
• June: ₹70 lakh
• July: ₹1.1 crore
• August: ₹1.8 crore
• September: ₹1.9 crore
• October: ₹1.95 crore

• FY21-22: ₹1.9 crore
• FY22-23: ₹6 crore
• FY23-24: ₹8 crore
• FY24-25 (till Oct): ₹8.6 crore
• Projected FY24-25: ₹19 crore

• COGS: 32%
• Commission & Logistics: 28%
• Marketing Costs: 50%
• Overhead Expenses: 15%
• Current EBITDA: 25%

The founders sought ₹1 crore in exchange for 1.25% equity, valuing the company at ₹80 crore.

Their pitch highlighted:

1. The growing demand for Ayurvedic supplements in the Indian market.
2. Their commitment to high-quality, lab-tested formulations.
3. A need for investment to expand their product range and distribution.

The sharks were intrigued but had several concerns.

While these numbers looked promising, the sharks had reservations about the brand’s high marketing spend.

Shark Aman joked about the brand’s heavy focus on Shilajit, suggesting that their product line needed diversification.

When the founders offered Aman their Shilajit honey, he laughed and said, “Mujhe toh zaroorat nahi hai” (I don’t need it)”, bringing a lighthearted moment to the pitch.

Shark Namita raised a critical issue, clinical validation. She asked whether Zingavita had conducted clinical trials to back up their health claims.

The founders responded by saying Indians are already aware of Shilajit’s benefits, which did not satisfy Namita or the other sharks.

Despite an engaging discussion, the sharks remained unconvinced.

The concerns that led to rejection included:

1. Premium pricing: The sharks felt the products were too expensive for mass adoption.
2. Lack of clinical trials: No scientific backing for their health claims.
3. Overdependence on marketing: 50% of their budget went into advertising, raising concerns about sustainability.

As a result, no shark made an offer, and the founders left without a deal.

Although they didn’t secure funding, Zingavita still has strong potential in the wellness industry.

Moving forward, the brand may need to:

1. Lower pricing or introduce budget-friendly options to attract more consumers.
2. Conduct clinical trials to build credibility and gain consumer trust.
3. Reduce marketing expenses and focus on organic growth and brand loyalty.

While the Shark Tank India experience provided valuable insights, Zingavita’s real challenge lies in convincing skeptical customers and competing with established wellness brands.

1. Clinical trials and scientific backing are crucial for supplement brands.
2. High marketing costs can raise concerns about long-term profitability.
3. Premium Ayurvedic products need strong differentiation to justify their price.

Zingavita has a strong brand vision, but it needs to refine its pricing and credibility to compete with larger supplement brands.

While they may have left Shark Tank India without a deal, their journey isn’t over.

The real test will be whether they can improve their business model and prove their value in the growing wellness industry.