A 64 Year Old Entrepreneur’s Passion for Jewelry Moves the Sharks: Krishnsakhi on Shark Tank India

Krishnasakhi is a brand dedicated to creating handcrafted jewelry for idols, blending artistry with devotion. Specializing in intricate designs, the brand has gained recognition among devotees across India.

Founded by 64-year-old Champa Sharma, Krishnsakhi isn’t just a business—it’s an expression of faith and love for Lord Krishna. What started as a personal act of devotion eventually transformed into a flourishing enterprise, with thousands of devotees across India adorning their idols with her intricate designs.

Her jewelry has even adorned the Radha Krishna idol at the renowned Banke Bihari Temple in Vrindavan, a testament to its craftsmanship and authenticity.

With a growing customer base and increasing demand, Krishnasakhi aims to expand production and reach more devotees, ensuring that traditional craftsmanship continues to flourish in the modern marketplace.

Click here to visit their website: Krishnsakhi

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Most startups on Shark Tank India are founded by young entrepreneurs, but Champa Sharma broke the mold.

Champa’s journey began with her deep love for Lord Krishna. She started making jewelry for her own idols, which soon led to requests from fellow devotees.

Her intricate designs and commitment to quality quickly gained attention, and before she knew it, Krishnsakhi had turned into a full-fledged business.

Her story resonated with the sharks, who admired her for turning faith into a brand.

Despite starting as a homegrown business, Krishnsakhi has seen impressive growth over the years.

Krishnsakhi’s Annual Sales Growth

• FY23-24: ₹47 lakh
• FY24-25 (Till Sep): ₹80 lakh
• Projected FY24-25: ₹1.5 crore

Krishnsakhi’s Monthly Sales Breakdown

• July 2024: ₹11 lakh
• August 2024: ₹21 lakh
• September 2024: ₹10 lakh

Krishnsakhi’s Unit Economics – AOV ₹1300

• COGS: ₹200
• Packaging: ₹10
• Platform Fee: ₹39
• GST: ₹39
• Customer Acquisition Cost: ₹600
• Shipping: ₹100
• EBITDA: ₹312

The numbers show that Krishnsakhi has a strong foundation, but the sharks wanted to know if it was scalable.

Champa entered Shark Tank India with a clear vision, expanding production and reaching a wider audience.

She asked for ₹37.5 lakh in exchange for 2.5% equity, valuing the business at ₹15 crore.

While the sharks were deeply moved by her story, they had mixed reactions regarding the investment potential.

Shark Aman, fascinated by her energy and enthusiasm, asked how she managed to run a business at 64.

Champa’s response was simple, her work is her joy. Her resilience and optimism impressed everyone, proving that age is never a limitation when passion drives a person.

Sharks Vineeta, Peyush, and Anupam acknowledged her dedication and craft but felt that the business was too niche for an investor.

They advised her to grow organically, rather than seeking external funding.

Shark Kunal was emotionally moved by Champa’s story. He admitted that his heart wanted to invest, but his business mind said no.

His exact words—”I see my mother in you… my heart is saying yes, but my mind says no”, showed how much her journey had touched him. Ultimately, he decided not to invest, as he wasn’t sure about the business’s ability to scale.

Even without funding, Krishnsakhi is set to grow.

Champa’s plan includes:

1. Expanding production capacity to meet rising demand.
2. Partnering with more temples to make her jewelry widely available.
3. Increasing her online presence to reach devotees across India.

With a loyal customer base and a strong brand identity, Krishnsakhi’s future looks bright and promising.

1. Faith-based businesses can be profitable, but scaling can be challenging.
2. Sharks value scalability and long-term potential over emotional investment.
3. A strong personal story can inspire millions, even without funding.

Krishnsakhi is a beautiful blend of devotion and craftsmanship. Though the sharks chose not to invest, Champa Sharma proved that passion knows no age.

With her unwavering determination and growing customer base, she has the potential to turn Krishnsakhi into a nationally recognized brand.