Shark Tank India pitcher quit previous startup because of her ex, Anupam Mittal calls her ‘one of the best founders’ in the show’s history

Patch up, On the most recent Shark Tank India show, a young businesswoman called Radhika made a pitch for her vitamin patch company, Patch Up. She claimed to have a strong interest in healthcare after learning that several of the supplements she had been using had ingredients that were illegal in both the US and Europe. With a valuation of Rs 28.5 crore, she requested Rs 50 lakh in exchange for 1.75% stock, stating that her objective is to establish a brand of supplements devoid of additives. 

Click here to visit their official website : Patch up

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Radhika Rajpal is the founder of Patch up. Her dedication to quality, creativity, and customer satisfaction is at the heart of Patch up’s success.  Sharing some background information about herself, Radhika said that she studied economics at Delhi University, and then worked abroad for a few years. She said that she has been dabbling in entrepreneurship for a while, and has previously started a company while also working a regular day job. She left the company for personal reasons, and when prodded to tell the ‘sharks’ why, she said that it was because she had started that company with an ex-boyfriend. “Good call,” Shark Anupam said.

Vitamins can be absorbed through our skin. Transdermal (via skin) delivery is considered one of the cleanest methods of delivering supplements as not a single additive is needed (no sugar, colour or, flavour). Patch up have just one ingredient – the vitamins that you need!

The company specializes in:

• Transdermal nutrient delivery
• Clean, additive-free supplements
• Direct skin absorption technology
• Minimal ingredient formulations
• Health and wellness solutions

• Unique Delivery System
• Transdermal nutrient absorption
• Direct skin application
• Bypassing digestive system
• Enhanced nutrient absorption

• No artificial flavors
• No artificial colors
• No fillers
• No sugar
• No preservatives
• Gluten-free formulations

Namita Thapar had queries and worries, even though Radhika showed how to utilize one of her patches during her pitch. She claimed that even though she began selling vitamin patches at Emcure, they were a failure. She asked Radhika if she had conducted clinical research on her products, saying, “The supplement industry is a war zone.” Radhika claimed not to have, but Namita later found out that her products’ packaging states that they are “based on trials.” This worried her a great deal. “To say ‘based on trials’ is misleading because the first assumption is that you have conducted clinical trials,” she said. 

I want you to succeed, so I’ll tell you what your problem is and handle it with the appropriate attitude. If you haven’t conducted trials, you can’t include them on the package. Fortunately, no one has noticed because you’re new, but this might seriously harm your reputation and lead to legal action. Namita then withdrew from the agreement.

Additionally, Aman Gupta withdrew his investment in the company, stating that it is just too early. He concurred with Namita that the market for supplements is competitive. However, Peyush Bansal, Anupam, and Ritesh Agarwal expressed interest. Peyush gave Radhika Rs 40 lakh in return for 2.25% equity, while Ritesh offered her Rs 50 lakh in return for 5% stake. Being so enthusiastic about the business, Peyush even gave Radhika the choice to sever her agreement with a venture capitalist for Rs 2 crore by collecting the same sum from him at the same valuation. He remarked, “I know what it takes to create a category from the ground up.”

However, no one had the same enthusiasm for the company as Anupam. He assured Radhika that he believes in her as a creator and understands her frustration with the supplement sector. He suggested he might be a better founder for Peyush and matched her offer. After giving it some deliberation, Radhika chose to accompany Anupam. He referred to her as “one of the best founders” he had ever seen on the show as he stood up to give her a check.

• Season: Shark Tank INDIA Season 4
• Original Ask: ₹ 50 Lakhs for 1.75% Equity @ ₹28.57 Crore Valuation
• Got Investment: Yes
• Deal: ₹ 50 Lakhs for 2.27% Equity
• Investment By: Anupam Mittal