Shark Tank India 4: Namita Thapar calls Anupam Mittal’s three shark offer to Lamp pitchers ‘exploitation’; latter backs out ‘abhi tu free mein bhi de dega na equity, mereko nahi chahiye’

Rosha India, Shark Tank India-4: A firm that emerged in the fourth season of Shark Tank India has given ornamental lamps a new look. The firm, Ro:Sha, was founded in 2019 by Kanwardeep Singh, Gaurav Tikia, and Shivam Dewan, all of whom were from Delhi. The first portable rechargeable lamp in India is allegedly the product of this startup.

Click here to visit here to their official website : Rosha India

The inventors of the firm claim that these lamps may burn for eight to ten hours after only three to four hours of recharging. This firm has created over 100 designs to date and has recently begun producing solar lamps. More than 5000 restaurants and lounges presently use this startup’s lighting. Furthermore, almost 15,000 houses have already received these lamps.

Related: Tumhara baap kaun hai: Anupam Mittal gets mad at Ritesh Agarwal on Shark Tank India, defeats him in negotiations

Since they were five years old, the three co-founders have known one another. They had all been pals since their school days. All of them joined their family enterprises after finishing school, although they had always desired to start their own firm. In the meantime, the three learned some unexpected facts from a conversation they had with the manager of a Delhi eatery one day. According to the management, candles cost between thirty and forty thousand rupees per month. Additionally, handling them is problematic, and the smoke they emit is dangerous.

The three came up with the idea to launch a wireless bulb business in the restaurant. Then, in 2019, the three of them began it together. All of the sharks praised the products after seeing them. Approximately half of the products are manufactured in India, according to the founders. At the same time, the business hopes to raise it to 80 percent in the next several days.

Wireless portable lighting are the company’s main focus. As a result, the lamps are kept tiny. These lamps are all internally designed. B2B, or HoReCa, accounts for the majority of the company’s revenue. The company’s website is where customers purchase these items. This startup isn’t listed on any marketplaces at the moment. The average selling price for the company is Rs 2,500. 

In Goa, Aman Gupta’s mother spotted the company’s table lamps and placed an order. The lamps were delivered to their home by one of the company’s co-founders. Hrithik Roshan purchased 15 to 20 lamps from the company because he loved them so much.

New Delhi-based Rosha emerged as an innovative lighting design startup on Shark Tank India Season 4, presenting a unique approach to modern, cordless illumination. The company has redefined portable lighting with its stylish, luxurious, and technologically advanced lamp designs.

The company specializes in:

• Cordless rechargeable lamps
• Modern aesthetic designs
• Space-enhancing lighting solutions
• Innovative illumination technology
• Portable luxury lighting products

• Technical Capabilities
• Cordless design
• Rechargeable technology
• Durable construction
• Modern aesthetic
• Portable functionality

The company made about Rs 60 lakh when it first started operating in 2019. The revenue rose to Rs 1.80 crore the next year and stayed that way as well. The company’s sales rose to Rs 3 crore in 2022–2023 and Rs 8 crore in 2023–2024. The company’s sales in the first half of this year have been approximately Rs 5 crore, and it is anticipated that revenue would reach Rs 16 crore by the end of the year.

Just Rs 75 lakh was needed to launch this company (each of the three invested Rs 25 lakh). In addition, each of the three now receives a monthly compensation of Rs 2.5 lakh. In spite of this, the business generates a profit of roughly 15%. In other words, this company is lucrative and bootstrapped.

In return for 1% ownership in their business, the founders demanded Rs 60 lakh. Piyush and Namita were not involved in this transaction. Together, Ritesh and Anupam contributed Rs 60 lakh and requested 3% equity and a 1.5% royalty till the investment was returned 1.5 times over. After paying Rs 60 lakh, Aman Gupta requested 2% equity and 1% royalties until the investment was recouped 1.5 times over.

Following this, Ritesh, Anupam, and Aman paid 60 lakh rupees combined and requested 10% equity and 2% royalties till their money was recovered 1.5 times. “This is exploitation yaar… this is wrong… how can you give a valuation of 6 crores in a sale of 16 crores?” Namita added, expressing her unhappiness while being out. “You don’t even want to do the deal,” Piyush remarked.

The founders countered that Aman could come by himself and that this was for everyone. ‘You people have mistreated me, I am out, and now even if you give me equity for free, I don’t want it,’ Anupam declared upon hearing this. Ultimately, Aman-Ritesh provided Rs 60 lakh in funding in return for 4% equity and a 1.5% royalty till the money was recovered 1.5 times over. The founders sealed the transaction in this fashion.