Personal Touch Skincare on Shark Tank India: Affordable Luxury Skincare Revolution

Personal Touch Skincare is a skincare brand that offers luxury products based on Korean formulations. The brand’s ethos is centered on the idea that radiant skin is a significant milestone that represents authenticity, freshness, and natural hydration

Click here to visit their official website : Personal Touch Skincare

Ashish Jawa  & Aditi Jawa are the founders of Personal Touch Skincare. Some say that the products are high quality and that their skin feels smooth and hydrated after using them

The brands says – Give your skin the utmost skincare it needs with luxury skincare products from Personal Touch Skincare. Premium collection at the best prices in India.

Related: Go Zero On Shark Tank India: Offering 100% Zero Sugar Ice Creams

• Founder: Ashish Jawa & Aditi Jawa
• Business: Skincare
• Ask: ₹1.2 Crores for 1% Equity
• Valuation/ Networth: ₹120 Crores
• Funding: No Deal
• Sharks: No Deal
• Episode: Season 4 Episode 5

A lifestyle skincare company called Personal Touch Skincare made an appearance on Season 4 of Shark Tank India. They cater to the home care, body care, and skincare sectors. The company combines cost-effective luxury with therapeutic efficacy. The founders valued the brand at ₹120 crores and asked for a ₹1.2 crore investment in return for 1% of the business.

Indian skin tone-specific issues like hyperpigmentation, acne, psoriases, and aging are addressed by Personal Touch Skincare. Internationally renowned materials with scientific backing are used in the company’s products. The creators also mentioned how difficult it is to replicate their original compositions. They cater to all sexes, and their products work just as well on men’s skin.

Products from Personal Touch Skincare are sold on the majority of Indian marketplaces, including Nykaa, Amazon, Flipkart, and others. The company boasts a 57% retention rate and has sold 7 lakh units in just two years. They offer 38 SKUs in all, and the top three are the youth burst moisturizer, mucin moist serum, and face bath. More over half of total revenue comes from these three units.

In 2022, Personal Touch Skincare was founded. Their “Not Just SPF” sunscreen includes ceramides, hyaluronic acid, and snail mucin. The cost is ₹1,599. The founder’s cousin runs the production facility in Baddi, Himachal Pradesh, where all of their products are produced. The company’s own website accounts for 94% of its sales.

The company’s net revenue for FY22–23 was ₹1.53 crores. In FY23-24, this was followed by ₹16.18 Crores in net revenue and ₹20.55 Crores in gross revenue. The company has made ₹12 crores in sales thus far in FY24–25, and they anticipate finishing the year with ₹22 crores in gross revenue and ₹20 crores in net revenue.

With an EBITDA of 5.05% and a profit after tax of 1.54% in FY23–24, Personal Touch Skincare made almost ₹25 lakhs. As of November 2024, they have realized profits of ₹1.22 crores, and their EBITDA is 14.52% positive. To boost these profits, the founders focused on a number of efficiencies, such as marketing expenditure and the RTO rate, which was reduced from 7.5% to 6.16%.

The business completed 12,000 orders via their website in November 2024, generating ₹1.65 crores in gross revenue and ₹1.32 crores in net income. The company reduced its marketing expenditures from 43% of revenue in its first year to less than 30%. Most of it was used for community building and influencer marketing, the creators added.

According to unit economics, the company’s EBITDA is 12.34% after paying 15% GST on its items, 29.3% for COGS, 29.61% for marketing, 6.62 percent for shipping, and 7.13% for other expenses. After the discount, their company’s average order value is ₹1,450.

Aman left because he was dissatisfied because the founders were unaware of specifics regarding the business. Due to the company’s lack of branding, Kunal left. Vineeta simply didn’t think the figures she was given were accurate. Consequently, she also went out. Although he wasn’t prepared to invest, Ritesh wanted to assist the business owner with the technicalities. Azhar went out as well since he felt the same way. Personal Touch Skincare collapsed without a hitch!

Ashish Jawa & Aditi Jawa founded Personal Touch Skincare. They are both siblings and from Panipat. Aditi had a private label of customized Indian ware in Panipat.

Ashish and Aditi Jawa, siblings united by their shared passion for creating something with a lasting impact, embarked on a transformative journey that led to the creation of Personal Touch. Grounded in their familial bond and extensive backgrounds—Ashish’s extensive experience in pharmaceuticals and real estate, paired with Aditi’s expertise in luxury fashion and retail—they set out to redefine the skincare experience.

Fueled by their desire to offer more than just products, they envisioned Personal Touch as a sanctuary for self-care, where every formulation tells a story of personal connection and heartfelt understanding. Their commitment to creating high-quality, cruelty-free skincare reflects their belief that every individual deserves to feel valued and cared for.

At Personal Touch, skincare transcends routine; it becomes a ritual of love and self-expression. Ashish and Aditi strive to empower individuals to embrace their unique skin journeys, ensuring that their offerings resonate on a deeper level. Together, they are not just building a brand; they are crafting a legacy of care, connection, and confidence for generations to come.