KIWI Kisan Window is a Dehradun-based company that sells a range of organic and sustainable food products like pulses, pickles, dehydrated coconut chips, and traditional Indian snacks, focusing on promoting responsible farming practices directly sourced from Indian farmers; founded by Nupur Agarwaal and Abhinav Ahluwali, they are known for their commitment to quality and ethical sourcing. 

Click here to visit their official website : KIWI Kisan Window

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• Focus on Organic Food: They primarily sell organic food items, aiming to provide healthy and nutritious options to consumers. 
• Direct from Farmers: KIWI Kisan Window sources their products directly from farmers, supporting local communities and sustainable agriculture. 
• Product Variety: Their product range includes items like thepla, mukhwas, chunda, aam aachar, dehydrated coconut chips, pulses, and more. 
• Retail Presence: Besides online sales, they operate multiple retail stores in Dehradun. 
• Founders: Nupur Agarwaal and Abhinav Ahluwali are the founders of KIWI Kisan Window. 

A one-stop shop for tasting India’s distinctive and healthful flavors is KIWI Kisan Window. Shark Tank India Season 4 Episode 5 featured the startup. Through Omni channels, the company focuses on both online sales and in-person experiences. The entrepreneur valued the company at ₹50 crores and requested a ₹50 lakh investment for 1% ownership.

With eight physical locations and an online store, KIWI Kisan Window has handled more than 3 lakh orders to date. Within the next five years, the company intends to increase its presence to 300 outlets. Their company is divided into two categories: volume-defined, which generates the majority of income, and value-defined, which exposes consumers to the brand.

In 2017, KIWI Kisan Window was founded as a private company. Healthy necessities, which has 150 SKUs, healthy beverages, which has 50 SKUs, and healthy snacks, which has 50 SKUs, are just a few of the many categories into which their items are separated.

Online sales account for 97% of KIWI Kisan Window’s total revenue. Since the internet business only began operating offline in the most recent quarter, it accounts for a very modest portion of overall revenue. In FY23–24, the company generated ₹5.06 crores in revenue, up from ₹4.3 crores the year before. Regarding FY24–25, the company has already generated ₹4.5 crores in revenue until October 2024, and it anticipates finishing the year with ₹10 crore.

Early in 2024, KIWI Kisan Window raised its first investment, raising ₹80 lakhs at a valuation of ₹30 crores. Last year, their EBITDA was 5.3%. A year ago, it was 4.3%. The founders disclosed that their current EBITDA is -2% negative. Through its website, the business offers a small, high-margin assortment of their products.

The largest expense for unit economics is COGS, which is 50%; salaries account for 22.5%; rentals for another 6.5%; marketing for 3%; logistics and power for 2% each; maintenance for another 3%; and after deducting other expenses for 5.7%, they have an EBITA of 5.3%.

Their store is 250 square feet on average. Each store generates ₹9–10 lakhs in sales, and they pay an average of ₹45,000 in rent. In Mohali, their retail sales are ₹5 lakhs, whereas in Dehradun, they are ₹15 lakhs. The remaining locations are franchises, while four are company-owned. The store will pay for itself in 18 to 24 months.

Because of the poor store volume, Ritesh left. It seemed to Vineeta that the figures did not add up. Consequently, she also went out. In order to recover ₹1 crore, Aman offered ₹50 lakhs for 2% plus 2% royalties. He agreed when Azhar asked if he might accompany Aman.

Due to his intense interest in this area, Kunal made two proposals without royalties but at the same valuation. For 10% equity, he was prepared to provide ₹2.5 crores, and for 5% equity, ₹1.25 crores. Royalties were also taken out of their agreement by Aman & Azhar.

After giving it some thought, the founders return with a counter offer of ₹2.5 crores for Kunal, valuing the business at ₹30 crores. The founders went on to say that this is the same valuation at which they had previously raised capital. The founder accepted the first deal despite Kunal’s intransigence. On the assessment of ₹25 crore, they clasped hands.

Abhinav Ahluwalia and Nupur Agarwal founded KIWI Kisan Window. They are from Dehradun, Uttrakhand. Nupur has done undergrad from London.

• Founder: Abhinav Ahluwalia and Nupur Agarwal
• Business: Retail
• Ask: ₹50 Lakhs for 1% Equity
• Valuation/ Networth: ₹50 Crores
• Funding: ₹2.5 Crores for 10% Equity
• Sharks: Kunal Bahl
• Episode: Season 4 Episode 5