Nuutjob’s Rise to Success: How Shark Tank India Investors Fueled 200% Sales Growth

Nuutjob at Shark Tank India

Three points you will get to know in this article:

  • Nuutjob offers male organic hygiene products by Anushree and Ananaya.
  • Nuutjob got INR 25 lakhs from Shark Tank India, boosting sales by 200% in 2022.
  • Nuutjob raised $33,500 from Shark Tank, ranks 2nd in intimate hygiene with no unicorn competitor.

Shark Tank India Featured Nuutjob

Nuutjob is a company that offers intimate hygiene products for both men and women. Their product catalog includes items like body wash, liquid powders, body spray, dry wash liquid, anti-perspiration lotions, and more. The company claims that their products are organic and cruelty-free. Nuutjob operates in the business-to-consumer (B2C) market, specifically in the retail and consumer goods sectors.

Anushree and Ananaya : Founder Of Nuutjob

Anushree and Ananaya noticed that there was a lack of good quality male hygiene products available in the market. To address this need, they started a new brand called “Nuutjob” that offers men’s hygiene products without harmful chemicals like sulfur and parabens.

Funding Nuutjob Raised Till Date

Total Funding Raised: Nuutjob has raised a total of $33,500 in funding so far.

Latest Funding Round: Nuutjob’s latest funding round was an Angel round, which occurred on February 20, 2022. In this round, they raised $33,500.

Investors: Three investors participated in Nuutjob’s latest funding round. The lead investors were Peyush Bansal, Aman Gupta, and Namita Thapar.

 

Funding Details:

  • Date of Funding: February 20, 2022
  • Funding Amount: $33,500
  • Funding Round: Angel
  • Post-Money Valuation: $2,922,924
  • Revenue Multiple: 5,019,685

Investors in Nuutjob

Nuutjob has 1 institutional investor, which means a large organization that invests in companies. This institutional investor is called Thapar Vision. Nuutjob also has 3 angel investors. Angel investors are individuals who invest their own money in a company, usually when it is still new and growing. The 3 angel investors in Nuutjob are Peyush Bansal and 2 other people.

Competitive landscape of Nuutjob

Nuutjob is an internet-first brand that offers intimate hygiene products for both men and women. Nuutjob has a total of 5 competitors in the market. Nuutjob ranks 2nd among these competitors. 2 of Nuutjob’s competitors are funded, meaning they have received investment money. Collectively, Nuutjob and its competitors have raised over $1.68 million in funding across 4 funding rounds, involving 10 investors. Importantly, there are no private “unicorn” companies (companies valued at over $1 billion) in this competitive set.

Top Competitors Of Nuutjob

  1. Svish
  • Founded in 2020
  • Headquartered in Gurgaon, India
  • Company stage: Seed stage
  • Total funding: $1.65M
  • Funding rounds: 3
  • Latest round: Seed funding, undisclosed amount, in November 2022
  • Investor count: 7
  • Top investors: Lighthouse Canton, Swip Holdings, and 5 others
  • Overall rank: 1st

 

  1. Beeta Tissues
  • Founded in 1992
  • Headquartered in Delhi, India
  • Company stage: Unfunded
  • Total funding: N/A
  • Funding rounds: N/A
  • Investor count: N/A
  • Overall rank: 3rd

 

  1. Embuer
  • Founded in 2011
  • Headquartered in Delhi, India
  • Company stage: Unfunded
  • Total funding: N/A
  • Funding rounds: N/A
  • Investor count: N/A
  • Overall rank: 4th

Shark Tank India is a thrilling reality show where budding entrepreneurs pitch their business ideas to a panel of seasoned investors, seeking funding and mentorship to grow their ventures.

Peenak Maheshwari

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