With their strong performances and unwavering will, the Indian Women’s Cricket Team has gradually gained international recognition, inspiring millions of people.  Not only are the athletes generating news during the ICC Women’s World Cup 2025, which is being held in India, but the companies supporting them are also receiving a lot of attention.

We’ll go deeply into all of the sponsors, partners, and brand associations associated with the Indian Women’s Cricket Team and the ICC Women’s World Cup 2025 in this blog, examining how each collaboration advances women’s cricket both domestically and internationally.

Related: India Creates History with Maiden Women’s World Cup Title – All Key Statistics of Women’s World Cup

The men’s and women’s national teams’ sponsorships and brand alliances are overseen by the Board of Control for Cricket in India (BCCI).  The Indian women’s cricket team’s situation has changed in 2025 due to a number of noteworthy sponsorship changes.

Apollo Tyres – Lead / Jersey Sponsor

Apollo Tyres was named as Team India’s new primary sponsor in September 2025, taking Dream11’s place.

The Apollo Tyres emblem is prominently placed on the front of India’s shirts in all forms, including Test, ODI, and T20I. This multi-format arrangement applies to both men’s and women’s sides.

The agreement marks a significant change in Indian cricket sponsorship.  Apollo Tyres’ entrance highlights the growing corporate confidence in the exposure of women’s cricket, while Dream11 withdrew due to changing advertising laws.

Adidas – Official Kit and Apparel Partner

The official kit manufacturer for Indian cricket teams, including the women’s team, is still Adidas, the multinational sportswear conglomerate.  The multi-year agreement guarantees that Team India will wear high-performance clothing made especially for the Indian climate and match specifications.

Adidas contributes to the developing market for women’s cricket merchandise, which is rising quickly as India hosts the World Cup, by producing replica kits and fan merchandise.

The ICC and JioStar, the official broadcaster of the Women’s World Cup 2025, have partnered with a number of international and Indian companies, however the Indian squad has its own official sponsors.  Due to their enormous fan base, these sponsors guarantee visibility during every game, with a particular emphasis on the games of the Indian women’s team.

1. Google – Technology and Innovation Partner

Google is fully committed to the 2025 Women’s World Cup.  The tech behemoth is a major sponsor of tournament broadcasts via JioStar through its range of products, including Google Gemini, Android, Pay, and Pixel.

By combining sports and technology, our collaboration improves match highlights, real-time statistics, and AI-powered fan interaction tools.

2. Hindustan Unilever’s Rexona – Official Tournament Sponsor

One of the main sponsors of the ICC Women’s World Cup 2025 broadcast is the personal care brand Rexona, which is owned by Hindustan Unilever.  Rexona’s campaign, which promotes confidence and freshness, is a perfect fit for the tenacity and energy of female athletes on the field.

Fun Fact: Rexona’s #KeepMoving campaign, which highlights how cricket fosters empowerment and self-belief in female players, is anticipated to start during the competition.

3. State Bank of India (SBI) – Financial Partner

One of the main financial sponsors for the tournament’s coverage is SBI, the biggest public sector bank in India.  Its collaboration with JioStar highlights financial inclusion and support for women-led sports activities.

The story of women’s cricket shattering stereotypes is a fantastic fit for SBI’s marketing messaging, which emphasizes empowerment and advancement.

4. International Gemological Institute (IGI) – Premium Brand Sponsor

One of the tournament’s premium sponsors is IGI, a well-known brand in diamond certification and luxury branding.  Its participation reflects the distinction of representing one’s country and gives the Women’s World Cup an air of refinement and grace.

5. Coca-Cola India – Official Refreshment and Hydration Partner

As the official hydration partner for the 2025 Women’s World Cup, Coca-Cola India maintains its long-standing collaboration with the ICC.  Coca-Cola’s involvement guarantees that both players and supporters stay hydrated with on-site hydration stations and online fan competitions.

Did you know?  Coca-Cola’s World Cup advertisements showcase real-life “local heroes” who symbolize the aspirations of Team India by showcasing grassroots women cricket players from tiny communities.

Corporate sponsorships are more than just cash exchanges; they are catalysts for opportunity, infrastructure, and awareness.  Sponsorships are influencing women’s cricket in India in the following ways:

• Increased Funding: Better training facilities, fitness regimens, and talent scouting are made possible by more funding.
• Increased Visibility: A wider audience is reached through additional marketing initiatives and broadcast agreements.
• Empowerment messaging: It is consistent with narratives about women’s leadership and gender equality.
• Grassroots Development: Promotes brand investment in local and school-based women’s cricket initiatives.

These collaborations are anticipated to establish new standards for women’s sports marketing globally as India hosts the 2025 Women’s World Cup.

The Indian Women’s World Cup Team 2025 is a symbol of both corporate optimism for women’s sports’ future and physical prowess.  With major companies like Apollo Tyres, Adidas, Google, SBI, and Coca-Cola involved, the business environment surrounding women’s cricket is more active than before.

The collaborations formed in 2025 will be regarded as the pivotal moment when players and businesses collaborated to redefine the story of women’s cricket in India, as sponsorships progress beyond simple visibility to purpose-driven storytelling.