THE SASS BAR Featured in Shark Tank India, is 3rd out of 31 Competitors

THE SASS BAR at Shark Tank India

Three points you will get to know in this article:

  • The Sass Bar, founded in 2019, makes dessert-like handmade soaps.
  • The core team includes founder Rishika Nayak Shetty; B2C model.
  • Competitors include VedaOils and Anuspasoap; ranked 3rd out of 31.

Shark Tank India showcased The Sass Bar

The Sass Bar, a Mumbai-based company established in 2019, specializes in producing handmade soaps that are designed to resemble delectable desserts. These soaps are formulated with high-quality ingredients such as cocoa and shea butter, are free from SLS and parabens, and feature skin-safe colorants and biodegradable glitter. The scents offered include lilac, rose, black raspberry vanilla, spearmint, Argentina lemon, peony, and more. The prices for these artisanal soaps range from Rs 185 to Rs 350 per piece. Additionally, The Sass Bar offers gift boxes starting at Rs 1,500. The brand takes pride in having served over 10,000 customers since its inception. The core team consists of Rishika Nayak Shetty, who is the founder of The Sass Bar, and the company operates under a business-to-consumer (B2C) model.

Rishika Nayak: Sass Bar Founder

Rishika Nayak- The Sass Bar Founder

Rishika Nayak is the innovative founder of The Sass Bar, a one-of-a-kind self-care brand located in Mumbai. With a dynamic background in business, holding a finance major from Welingkar Institute of Management and a master’s degree in brand management from Istituto Marangoni, Rishika has skillfully crafted a unique collection of handmade soaps that resemble delectable desserts such as macarons, doughnuts, cupcakes, tarts, and popsicles. What sets The Sass Bar apart from the rest? In addition to their visually appealing products, they place a strong emphasis on quality and sustainability. Their handcrafted soaps are free of parabens, sulfates, and cruelty, and are made with natural ingredients such as coconut oil, olive oil, shea butter, and sweet almond oil, providing a nourishing experience for your skin.

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Competitors of THE SASS BAR

THE SASS BAR is currently competing with 31 other businesses and is ranked 3rd among them. One of its competitors has received funding, while another has exited the market. Collectively, THE SASS BAR and its competitors have raised over $67.2K in funding through 1 funding round with the involvement of 2 investors. Additionally, there is one company that has been acquired within the entire competitive landscape. Below are the top competitors of THE SASS BAR :

  • Veda Oils : Established in 2018 in Delhi, the first Internet-based brand to offer organic DIY soap-making products.
  • Anuspa soap : A Mumbai-based brand established in 2008, specializing in handmade organic soap products with a strong online presence.
  • Evia : Internet-first brand offering skincare products. Founded in 2021 and located in mumbai.

Shareholding Structure : THE SASS BAR

The legal entity behind THE SASS BAR is a company named BAY LIVING PRIVATE LIMITED. The valuation of THE SASS BAR is specified as 1.43 Crore, and the founders’ net worth is 1.12 Crore. The founders hold the majority of the company’s shares, accounting for 78.69%. Angel investors hold 17.50% of the shares, and other individuals hold 3.81%.

Neha Kamath

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