The Indian Premier League (IPL) has emerged as one of the world’s most lucrative sports competitions. In 2024, its brand worth surpassed Rs 1 lakh crore, owing largely to a Rs 48,000 crore media rights purchase.
This deal alone profits the league at least Rs 12,000 crore per season. Additionally, the collective income of the ten IPL clubs was Rs 6,797 crore in 2024.