Aishwarya Biswas, founder of Auli Lifestyle with Exemplary Marketing Strategies, Won Namita Thapar’s Heart on Shark Tank India

Auli Lifestyle is a brand that offers a range of skincare products on their website. AULI Lifestyle follows a B2C model, focusing on customer engagement, benefits of skincare products, and loyalty. Recently their had a Impressive repeat customer rate exceeding 75%. They always Aims to maintain customer loyalty and attract new customers through quality products. They provide products such as moisturizers, gels, face packs & scrubs, face washes, facial oils, serums, sunscreens, and toners. Their products cater to various skin types like dull skin, dry skin, oily skin, normal skin, and combination skin. Additionally, they address different skin concerns including dullness & hyperpigmentation, acne, anti-aging, blackheads, whiteheads, pore care, sun protection, barrier repair, skin dryness, uneven skin texture, glow, hydration, and fine lines. Auli Lifestyle offers a variety of beauty products that customers can choose from based on their skin needs and preferences.

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Aishwarya Biswas, the visionary behind Auli, a skincare brand that combines Ayurveda with modern science, recently made a successful pitch on Shark Tank India and secured Rs 75 lakh in funding. Despite having lived in five different countries and holding senior management positions, Aishwarya followed her passion and launched Auli Lifestyle in June 2017. She holds a double major in marketing from the University of Bridgeport in the US and furthered her education with an MBA from SP Jain Institute of Management. A true inspiration, Aishwarya’s journey exemplifies the power of determination and chasing one’s dreams. Aishwarya, a renowned figure in the beauty industry, is a trained image consultant from the Fashion Institute of Technology in New York. She gained recognition as the winner of Lakme Sananda Tilotamma. In addition to launching her own skincare line, she furthered her knowledge by completing online cosmetology diplomas to enhance her understanding of the field.

• Srinivas Sridharan
• Thapar Vision
• Namita Thapar
• Mayanka Singhal
• Ravi Shekhar
• Chinmoy Mallick

• Revenue / turnover for the financial year ending on 31 March, 2021, is in the range of INR 1 crore to 100 crores.
• Net worth of the company increased by 25.62%.
• Total assets of the company increased by 9.73%.
• Liabilities of the company decreased by 25.54%.
• The company’s EBITDA increased by 11.64% compared to the previous year.
• The company’s net worth grew by 25.62%.
• The company’s debt/equity ratio is 0.00.
• The company’s return on equity is -140.70%.

• Auli Coffee Goat Milk Soap
• Auli Coffee Glow- Under Eye Roll
• Auli Rose — Aha Gentle Exfoliating Toner
• Auli Do It Bright — Aha 5% Exfoliating Face Scrub
• Auli Hello Hydration — Moisture Boost Gel Cream

What distinguishes Auli Lifestyle from its competitors is its strong emphasis on safety, efficacy, and cruelty-free products, setting a new benchmark in the industry. Their exceptional marketing strategies have enabled them to attract a significant number of leads.

Despite high website traffic, they were struggling with a low conversion rate, but then they implemented a WhatsApp popup solution that strategically appears after 15 seconds of user engagement on their website. The consistent implementation of this solution resulted in capturing 65,000 leads in three months and a significant increase in conversion rates.