Home Decor Startup Vaaree Secures $2.5M In Pre-Series Series A Funding

Vaaree is a curated online marketplace for high-quality home products, offering a wide range of categories including bedsheets, cushion covers, cookware, plates & dinner sets, vases, and gifting sets. Sourcing from certified manufacturers across the country, Vaaree aims to provide a “lifestyle upgrade” for customers’ homes by making home shopping easy and convenient with features like the “shop the look” section. With over 1 lakh happy customers, 100+ partners, and a 4.5/5 average rating, Vaaree boasts a catalog of over 20,000 products and seamless delivery across India. Currently celebrating its 2nd anniversary, Vaaree is offering special offers and discounts until May 31st.

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Home Furnishing & Decor startup Vaaree has secured Rs 20.78 crore ($2.5 million) in a pre-Series A funding round. Capier Investments spearheaded the round with a contribution of Rs 12.47 crore, while Peak XV’s Surge Ventures also participated, investing Rs 8.31 crore.

After the latest funding round, Vaaree’s valuation stands at approximately Rs 180 crore ($21.6 million), according to TheKredible. This round increases Vaaree’s total funding to nearly $7 million. The funding includes a $4 million seed round secured in September of the previous year, led by Peak XV’s Surge Ventures, with contributions from Vistra, Better Capital, Capier Investments, and All in Capital.

Established in 2022 by Garima Luthra, Pranav Arora, and Varun Vohra, Vaaree provides an extensive selection of products spanning multiple categories, such as furnishings, kitchenware, decor, bath accessories, and garden items. The company strives to meet varied consumer tastes through its comprehensive range of offerings.

Although Vaaree has significant growth potential, it has encountered financial difficulties. In its initial fiscal year (FY23), the company generated revenues of Rs 1.91 crore but experienced losses totaling Rs 3.5 crore.

Vaaree, a home furnishing and decor startup founded in 2022, has secured ₹20.78 crore in a pre – series A funding round led by capier investment sandd surge ventures. This brings vaaree’s total funding to nearly 7 million, including a $4 million seed round last year. While the company has significant growth potential with its wide range of products, it faced initial financial difficulties, generating ₹1.91 crore in revenue but incurring ₹3.5 crore in losses in its first fiscal year. The latest funding will likely help Vaaree expand its operations and reach more consumers.