Foodtech Unicorn SWIGGY’s Digital Campaigns Like #SingWithSwiggy


Key Highlights

Swiggy’s Facebook page is well-liked and highly involved

Swiggy contests to motivate direct participation from users via #SwiggyTuesdays

Swiggy teamed up with prominent ‘Dabbawalas’ of Mumbai

Online food ordering and delivery startup, Swiggy, understands the power of an adequate marketing strategy and has embraced various plans to form further brand awareness and knowledge. It depends predominantly on vocal publicity and convinces customers is its eminent advertising tools as they endorse the brand to friends and family. Swiggy follows the online marketing strategy and has taken assistance from social media websites such as Facebook, Twitter, Instagram, and YouTube through its creative and engaging ad campaigns like #SingWithSwiggy and #DiwaliGhayAayi.

Swiggy’s Facebook page is well-liked and highly involved as it provides daily updates and motives audience involvement. Swiggy has introduced numerous videos that have become well-liked by the audience such as ‘Swiggy Goes International’. The firm organizes contests to motivate direct participation from users via #SwiggyTuesdays and provides coupons and many other rewards. Soon after its launch in Mumbai, it teamed up with prominent ‘Dabbawalas’ of Mumbai to get a good hold of the condition and then applied it as a promotional strategy to spread brand awareness.

In the past five years, Swiggy has established itself as a respectful brand. It is not only because of its good quality service but also because of their magnificent marketing and promotional strategies. 

What is Swiggy?

Swiggy is India’s most agile running food ordering and delivering company in India. The company was launched by, BITS-Pilani alumni SriharshaMajety and IIT-Kharagpur alumnus Nandan Reddy and Rahul Jaimini in 2014. After resigning his job at Myntra the determined entrepreneur Reddy provided India a whole food ordering and delivery solution and led the sector by the storm. Located in Bengaluru, Swiggy was founded as a startup in August 2014. Commenced as a team of six delivery staff and trading with 25 restaurants, Swiggy is now operating in 100 plus cities.

Currently estimated at $3.3billion, had earlier this year acquired a startup which practices in utilising deep learning and computer vision for object identification in videos, for an unknown price. Swiggy’s other acquisitions involve Supr Daily, Scootsy, 48east.

Bangalore-based business Swiggy is a food delivery monster, it has been on a boost since 2018. The Unicorn Company, Billion dollar funding, and new businesses and products enlargements. With its debut in hyperlocal service market of supermarkets and house goods, Swiggy stores. Now, they are recognised putting their fingers into the ready-to-cook sector as well.

Swiggy’s reached in the hyper-local delivery sector has not only given convenience to its users but it has also produced new race for other brands as well. Even after suffering a firm trial from Zomato, Foodpanda, Uber Eats, JustEat; Swiggy began a new service ‘Swiggy Stores’ which will be available on the same app and will let users order items like groceries, medicines, vegetables, Kirana, meat, and other stuff. 

With the Internet and Technology, the food delivery companies have ruled the market. Swiggy is regarded to be a unicorn in the Indian startup business and has made a reputation in the market. The business has put up its name with the top e-commerce giants such as Flipkart and Walmart.

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Shikha Shukla

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