Snitch, a men’s direct-to-consumer fashion brand, aims to establish 10 new retail outlets in January to strengthen its omnichannel presence.
Snitch, founded in 2019 by Siddharth Dungarwal and Chetan Siyal, began as an offline retail brand before transitioning to internet sales a year later after pandemic-induced lockdowns closed physical retail establishments across the country. It sells a variety of men’s clothing items, including shirts, coats and hoodies, co-ords, sweaters, and innerwear.
Siddharth Dungarwal, cofounder and CEO of Snitch, said on LinkedIn that three additional locations will open in Bengaluru, with one each in Delhi, Hubli, Chennai, Guwahati, Pune, Rajahmundry, and Lucknow. With this, the startup’s overall store count will reach 45.
“The year 2025 begins with ten new Snitch boutiques and a daring mission: to reinvent fashion! Are you prepared for this? Back in 2024, we waited 6 months to open our second store; in the following 8 months, we have opened 34 stores, with 10 more opening in January. “2025 is going to be a roller coaster ride for sure,” Dungarwal wrote in his post.