Speaking about the investment, Mr. Chitranshu Mahant, CEO of Primebook, said, ”We’re excited about the new chapter in our journey, and we are extremely thankful to our investors for their faith and backing. Furthermore, this investment enables us to put more resources toward product development, scale our operations, and reach millions more households in India. Thanks to our proprietary blend of affordable innovation and advanced technology, Primebook is on its way to becoming the preferred brand for students, professionals, and families.’’
Being one of the investors, Ankur Mittal, Co-Founder, IPV, says, “As of 2025, India still faces challenges like limited access to affordable laptops, poor connectivity in remote areas, and the need for localised, student-friendly tech. Primebook addresses these issues with low-cost devices offering 4G connectivity, an Android-based user-friendly desktop interface, and features like parental controls. The devices are assembled in India by PLI-approved manufacturers. Primebook is focused on empowering the next generation of students, especially those from Tier 2 and Tier 3 cities, creating a huge market for itself.”
Harmeet Bindra, CEO & Founder, Leixer Resources, adds up, “To me, the success of the venture lies in the enormity of the problem we are trying to solve and the capability of the founders to address it. In Chitranshu & Aman, I found the clarity to make a true difference in the experience for the customers of Primebook and founders who knew that if they came up with a stumbling block that was hard to cross, they would find a way around it. I am confident that the Primebook team will be a winner.”
“Investing in a founder is all about what value adds & difference one is making in the ecosystem. The Primebook team has been at the forefront of making a difference over the past years. The resilience, never-say-die attitude, hustle, and more importantly, the ability & willingness to hear have been consistent. The business & team is poised to go to the next level of growth.” – Auxano Capital.
The presence of prominent investors such as Rikant Pittie and Bhavesh Gupta further supports the increasing faith in Primebook’s capacity to change the dynamic of affordable technology in the country. To this, Bhavesh Gupta, Ex-COO, Paytm, states – “Investing in Primebook meant investing in the ever-expanding personal computing industry that’s certain to turn hybrid over the next ten years, where consumers would use advanced applications and software on cost-effective hardware via the cloud. Primebook’s continuous innovation in this regard and the founders’ resilience are what drove the funding decision. I am confident that the Primebook India team would reach its heights.”
