AI-powered experience-tech startup Alive App raises $1 million from Powerhouse, Flipkart Ventures

Alive App, an AI-driven experience-tech startup, has secured $1 million in funding from Powerhouse Ventures and Flipkart Ventures to grow its presence throughout India.

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Alive App, an AI-driven experience-tech startup, has secured $1 million in a new funding round headed by Powerhouse Ventures and Flipkart Ventures. The Bengaluru-based company intends to use the new capital to bolster its technology, broaden its experience offerings, and extend its footprint across Indian cities.

This latest funding arrives as consumers increasingly seek out distinctive activities beyond conventional entertainment. Alive App seeks to turn discovering and booking experiences into a routine element of urban lifestyles.

The company presently operates in Bengaluru, Hyderabad, Mumbai, Chennai, Delhi, and Goa, offering more than 500 experiences along with over 400 creators and partners on its platform.

Alive App is an AI-driven platform designed to help users find handpicked experiences in areas like adventure, food, wellness, art, culture, and learning.

Rather than functioning like typical marketplaces that primarily list activities already available, Alive partners with creators to design, build, and launch experiences. Through this approach, the platform can present a curated selection of offerings while also helping creators uncover new opportunities.

Creating a Platform Driven by Experiences

Alive aims for experiences to be a routine element of how individuals use their leisure time. For this reason, the startup concentrates on making discovery straightforward and compelling.

Its platform brings together technology, AI-driven discovery, personalization, and curation by humans. Consequently, consumers are able to uncover activities that fit their interests and way of life.

This $1 million investment will back Alive App’s upcoming phase of product and supply growth. The company intends to bolster its technological capabilities and expand the range of experiences offered in its current markets.

Expanding the Range of Experiences

Right now, Alive introduces roughly 100 new experiences each month. Moreover, its offering of experiences in newer markets has expanded five times quicker than it did during its first phase of growth.

The startup intends to keep collaborating with creators and partners to bring in more activities spanning various categories.

Enhancing Technology

The funding will additionally assist Alive in enhancing its product and technology infrastructure. AI plays a significant role in its operating model, spanning everything from discovery and personalization to tools that aid creators and business operations.

This technology-driven approach can assist the company in scaling its experience marketplace more efficiently.

The most recent funding round saw participation from Powerhouse Ventures and Flipkart Ventures. This investment opens doors for Alive App to investigate possible synergies throughout the wider Flipkart ecosystem.

Powerhouse Ventures pointed to Alive’s application of AI throughout its business operations, as well as its distinctive supply and consumer proposition.

With support from these investors, Alive gains extra resources as it strives to grow its footprint in India’s expanding experience economy.

The preferences of consumers are evolving. More and more, urban Indians are opting for activities that provide entertainment, learning, creativity, wellness, and social connection.

Based on data from Alive App’s platform, over 90% of bookings are for local experiences. This suggests that consumers are increasingly seeking out activities near their homes rather than viewing experiences solely as something tied to travel.

Turning Weekend Plans into Everyday Experiences

Alive’s goal is to make finding experiences as routine as picking a restaurant or watching a film. The startup spots a chance to turn discovering activities into a regular habit.

The platform offers categories such as adventure, food, wellness, art, culture, and learning.

Creators play a central role in Alive App’s business model. At present, the platform collaborates with over 400 creators and partners throughout its markets.

These creators contribute specialized skills and ideas to the platform. Their experiences span everything from sailing and pottery to workshops, heritage activities, wellness sessions, and other lifestyle offerings.

Assisting Creators in Building New Experiences

Alive partners with creators to develop and introduce experiences, rather than just collecting existing listings. This approach provides creators with technology and distribution, while also helping consumers find distinctive activities.

As the platform grows, this creator ecosystem could play a significant role in its growth strategy.

With its most recent funding in place, Alive App is aiming for 3X revenue growth over the next few months. The company also announced its first profitable quarter in Bengaluru, which is both its first and largest market.

The startup intends to concentrate on boosting customer engagement and getting consumers to come back to the platform more often.

Its wider ambition is to establish itself as a go-to spot for weekend discovery among urban consumers.

Alive has grown past Bengaluru, reaching Hyderabad, Mumbai, Chennai, Delhi, and Goa. Over the last year, the company has entered multiple new markets while still expanding its supply of experiences.

This growth mirrors the startup’s goal of creating an experience-tech platform that spans the country.

With additional cities joining, Alive can connect consumers to local creators, businesses, and activities, while also assisting partners in reaching fresh audiences.

This newest round of funding provides Alive App with more resources to scale up its technology, broaden its creator network, and roll out additional experiences.

The company’s attention is now shifting past the mere act of launching in new cities. Its goal is to turn discovering experiences into a routine aspect of city living.

By placing AI, technology, creator partnerships, and curated experiences at the core of its approach, Alive App is carving out a place for itself in India’s growing experience economy.

The $1 million in funding that Alive App secured from Powerhouse Ventures and Flipkart Ventures represents a significant milestone in the startup’s growth story. The company intends to use the investment to bolster its technology, broaden its experience supply, and extend its reach across India.

Alive App, which offers more than 500 experiences, works with 400+ creators and partners, and operates in six markets, is building a platform to meet the rising demand for meaningful and locally accessible experiences.

As the experience economy keeps evolving, Alive’s blend of AI, technology, creator partnerships, and curated experiences may help influence how urban consumers discover and spend their leisure time.