This Is How Indian Startups Celebrated International Yoga Day 2024

June 21st is renowned for International Yoga Day, a celebration of the world’s admiration for yoga, an age-old Indian discipline that enhances mental, physical, and spiritual health. Established by the United Nations in 2014, the purpose of this day is to promote yoga’s widespread acceptance and increase public knowledge of its many health advantages.

Indian startups take advantage of Yoga Day to strengthen their brand value by connecting with the philosophy of holistic health and wellbeing that yoga embodies. These firms, which range from dealers of organic products to fitness tech startups, take advantage of the occasion in different ways. They plan yoga classes for the community, run exclusive sales on yoga-related merchandise, and start focused advertising efforts that highlight the value of leading a healthy lifestyle.

Here’s the list of Indian startups who creatively extracted the marketing value of Yoga Day 2024:

India’s top online travel agency, MakeMyTrip.com, was established to streamline bookings and offer top-notch services. Repeating the theme from last year’s Yoga Day, MakeMyTrip again aced it’s high quality visuals with creativity. The post included ‘ASANAS you must try on your next vacay’  Encouraged viewers to do adventure sports. Try Surfing for Virabhadrasana. Smart!

With the largest selection of brands and goods on its website, Myntra seeks to give customers nationwide a hassle-free and joyful shopping experience. Myntra chose to promote it’s ‘yoga store’, collection of apparel for yoga/workout. Great way to use the occasion to drive traffic towards their website.

Leading Indian online healthcare provider, now a Tata subsidiary, 1mg provides a variety of services, such as lab testing, teleconsultations, and medication delivery. Tata 1mg launched a campaign #YestoYoga on Yoga Day 2024. Yoga goes well with 1mg business as it also sells general health wellness items. Their post captioned ‘The secret of self-care lies in nature. Discover it & say #YestoYoga’

Leading Indian digital healthcare platform MediBuddy offers full range of healthcare services, such as online prescription delivery, lab testing, and doctor consultations. MediBuddy capitalised the essence of Yoga Day 2024 and promoted it’s healthcare services while educating viewers about the benefits of Yoga. Educational content helps you earn quality customers.

Snapdeal Limited offers online shopping services. The company sells a variety of goods, including clothing, cosmetics and personal care items, home and general goods, and more. This Yoga Day, Snapdeal made a satire filled post on those people who watch yoga day posts lying down all day. Target audience is busy doing yoga rather than using watching Instagram posts & reels XD.

Shadowfax is the fastest-growing end-to-end logistics company in India, offering businesses on-demand, hyper-local, e-commerce delivery solutions. The company posted a simple Shadowfax themed graphic on Yoga Day 2024 while promoting their company with praise ‘This Yoga Day, breathe easy knowing your deliveries are in good hands.’

NetMeds is an online retailer offering prescription drugs and medical supplies. The brand posted an interactive video where they encouraged their viewers to breathe along following the instructions. Interactive posts have higher watch time with higher click through rate, and BigBasket went ahead with the strategy on Yoga Day 2024.

DeHaat offers a unified platform to link farmers with buyers and suppliers. Farmers can purchase any agricultural product or service from this internet marketplace. Taking the niche of DeHaat (agritech solutions) forward, the brand’s creative post showed women in farmland doing yoga. It’s caption says ‘Take a deep breath, Connect with nature, Unwind & find your peace’.

MilkBasket is a subscription-based online marketplace that provides everyday shopping necessities. Fruits, vegetables, milk, bread, eggs, yogurts, and more are all included in the product list. Milkbasket wished Happy Yoga Day in a creative style showcasing wholesome high quality graphics to make your day. Orange doing Bhujangasana and brinjal doing some other asana. #Creative

Lendingkart Finance Limited, is a non-deposit taking NBFC, it finances SMEs in India via technology channels. The brand posted a hilarious Instagram reel captioned ‘POV: Yoga Day for MSMEs trying to get a loan be like’ and then shows various asanas. One such asana-‘The Please-Sanction-My-Loan asana’ is too relatable for MSMEs. #MemeMarketing

Discover how Indian startups are harnessing the power of International Yoga Day to enhance their brand value and connect with health-conscious consumers. Our latest blog on Startup Article showcases innovative strategies and success stories from top startups that are revolutionizing the branding & advertisements domain. Read now to get inspired and learn how your startup can ride the wave of this global celebration!