QuitCi Faced Tough Questions on Shark Tank India Season 4 and Left Without Funding

In Episode 48 of Shark Tank India Season 4, QuitCi made an appearance. Located in Delhi QuitCi assists smokers in quitting. This breathing apparatus has a flavor. It provides a simple and enjoyable method of quitting smoking. Its products are natural and free of nicotine. Its zero cravings gummies lessen withdrawal symptoms and cigarette cravings. ReNewMe candies that aid in repairing smoking-related damage to the skin, hair, and nails.

By addressing behaviors, emotions, and everyday obstacles in addition to physical addiction, QuitCi provides a comprehensive approach to smoking cessation. By offering a comprehensive ecosystem of solutions, the organization aims to help smokers on their path to a healthier life.

QuitCi is a health company established in Karnataka that offers a comprehensive range of programs and products to assist smokers in quitting.

In contrast to conventional nicotine replacement treatments, QuitCi addresses the physical, emotional, and habitual aspects of addiction by integrating behavioral research, aromatherapy, and nutritional supplements.The goal of the brand is to promote long-term health while making quitting smoking “easy and fun.”

Click here to visit their website: Quitci

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Jeevan Gowda and Vinod Prakash, two businessmen who are enthusiastic in developing comprehensive smoking cessation options, co-founded QuitCi.

As a former smoker, Jeevan used his life experience to create products that tackle addiction’s emotional and physical components.Vinod offered his experience in corporate strategy and product development, concentrating on scalable, scientifically supported smoking cessation techniques.

On Shark Tank India Season 4, QuitCi made an appearance and asked for ₹70 lakh for 5% stock at a valuation of ₹14 crore.

The inventors demonstrated their main product, the nicotine-free flavored breathing apparatus FLOW-3.0, as well as ancillary products including FUDS (aromatherapy pods) and ReNewMe Gummies (for mending smoking-related damage).

They highlighted how they use mindfulness and plant-based remedies to combat cravings in a novel way.

• FY 23-24 ( Till october ) – rs 1.1 crores
• october 2024 – rs 23 Lakhs
• November 2024 ( till 15th) – rs 33 lakhs
• Nov 24 Projected sales- rs 70 lakhs

 Sales split

• Flow – 70%
• Fuds – 5%
• Customised flow- 15%
• Others – 10%

• Nicotine-Free: All products avoid nicotine, aligning with global health trends.
• Natural Ingredients: FUDS use aromatherapy-grade essential oils; gummies contain plant-based nutrients.
• Affordability: FLOW-3.0 costs 40% less than premium vaping devices.
• Market Traction: Sold 2,500+ FLOW units monthly, with 50% repeat purchases.

Future Vision of Quitci

QuitCi aims to:

• Expand Distribution: Partner with pharmacies and wellness chains like Healthkart.
• Clinical Validation: Conduct trials to prove FLOW’s efficacy in reducing cravings.
• Global Reach: Target markets in Southeast Asia and Europe by 2026.
• Tech Integration: Develop an app for tracking progress and personalized coaching.

The shark tank pitch

QuitCi was unable to close a deal.

Sharks expressed worries about their approaches’ lack of clinical validation, scalability, and unclear difference from rivals.

• Anupam Mittal questioned the approach’s scalability and lack of clinical trials, referring to it as “too niche.”
• Vineeta Singh criticized the excessive dependence on anecdotal success tales and branding.
• Aman Gupta: Draw attention to imprecise financial planning and ambiguous marketing tactics.
• Namita Thapar questioned the effectiveness of non-nicotine approaches.
• Peyush Bansal suggested concentrating on a single flagship product rather than diversifying too soon.

Investors believed the business strategy lacked long-term viability without strong scientific support or a clear route to widespread acceptance, notwithstanding the founders’ fervor.