Namita Thapar and Kunal Bahl reveal getting bullied during school time over their body weight; say, “People would only address you as Mota or Moti.”

Three exciting and interesting pitches were made in the most recent episode of Shark Tank India 4, but Fitelo, a fitness app that helps people lose weight and improve their wellness, really captured the attention of both the sharks and the audience. Sahil Bansal and Mehakdeep Singh, the company’s founders, boldly took the platform to share their vision and emphasize how Fitelo distinguishes out in the competitive health and fitness sector. They demanded 1.5 crore for 0.5 percent of the business.

Their software offers a comprehensive approach by combining customized meal plans, training routines, and lifestyle coaching based on an individual’s needs, in contrast to other fitness applications that just concentrate on diet plans or workout routines. In their pitch, the creators showed how their technology allows users to explore different workout options according to their tastes and receive personalized nutrition recommendations. Regardless of a person’s preference for Bhangra, home workouts, or gym sessions.

One of the sharks, Anupam Mittal, asked about the company’s financial performance as the discussion progressed. According to the owners, their company was growing quickly and is currently valued between 110 and 120 crore. The sharks were clearly interested in them after noticing their remarkable numbers. The founders, however, openly acknowledged that they were still trying to turn the business into a fully successful endeavor in spite of their significant revenue, highlighting their objective to improve their business model for sustained success.

Fitelo is India’s highest-rated wellness platform, with over 10,000+ 4.9+ reviews across Facebook and Google

Today, Fitelo is not just helping clients to lose weight, but also to manage and reverse diseases such as PCOD/PCOS, diabetes, hypertension and thyroid

Mac and Sahil are childhood friends who struggled with obesity since childhood. Having tried several ineffective weight-loss programs over the years, the duo reconnected at a networking event in 2019 and bonded over their passion for sustainable and natural weight loss outcomes.

With a wealth of experience in nutrition, tech, and recruitment, the two joined forces to create a product focused on achieving long-term fitness through habit building and lifestyle modification. Thus, Fitelo was born.

Click here to visit their website: Fitelo

Related: “Great Innovation, But Where’s the Demand?” – Sharks on Anuvad’s Pitch on Shark Tank India

Last 5 year sales

• FY 19-20 – Rs 1 crore
• FY 20-21 – Rs 4 crores
• FY 21-22 – Rs 8 crores
• FY 22-23 – Rs 32 crores
• Fy 23-24 – Rs 91 crores

Fy 24-25 Annualised Revenue Run Rate ( ARR) – Rs 110- Rs 120 crores

Channel Split

Sales- 100%

• Paid channels- 40%
• Referrals – 30%
• Other Non paid channels – 30%

During the founders’ pitch in the most recent episode, Kunal Bahl was very emotional and talked candidly about his own early weight difficulties. “My journey to lose weight has been a struggle as well since my childhood,” he said, adding, “Meri khud ki jo weight loss ka struggle hain, matlab bachpan se.” At the age of 17, I weighed 112 kg. People referred to me as “mota” instead of by my name. People who have never experienced this won’t know what it’s like. It is degrading.

Namita Thapar made an unexpected and sincere confession as a result of this talk, sharing her own traumatic body-shaming experience. She revealed that nobody ever called her by her given name when she was in school; instead, they dubbed her “Moti.” She suffered from emotional eating for years as a result of this nickname, which had a significant negative impact on her self-esteem.

After being moved by the pitch and the heartfelt conversations, Vinita Singh and Namita Thapar made the decision to invest in Fitelo because they saw its potential as a business and its beneficial social impact. In exchange for 1% stock and 1% royalty until ₹1.5 crore is recovered, they offered a contract of ₹1.5 crore.

With all of the sharks—Ritesh Agarwal, Vineeta Singh, Kunal Bahl, Anupam Mittal, and Namita Thapar—it was an interesting episode of Shark Tank India’s Season 4. They were able to negotiate a deal worth ₹1.5 Cr. for 1% equity and 1% royalty until ₹1.5 Cr. is recovered at a valuation of ₹150 Cr. Vineeta Singh and Namita Thapar also received invaluable mentoring to help them expand their company, Fitelo. Everyone is now excitedly anticipating the next episode, hoping to learn more about the judges’ approaches to fund-raising and more fascinating firms.