Namita Thapar says vaginal infections are huge problem for women as Shark Tank India pitchers present underwear hand-wash

Based in Gurugram On Shark Tank India Season 4, Episode 23, the undergarment wash company Ugees left a lasting impression.

Rahul Tyagi and Samiksha Yadav founded Ugees in 2022 with the goal of revolutionizing the cleaning of underwear by providing a safer substitute for conventional detergents, which can result in pH imbalances, rashes, itching, and UTIs.

Prior to Anupam Mittal questioning them on the products’ necessity, they stated that their products are mostly aimed at women who are uncomfortable washing their underwear. “Are you familiar with washing machines?” he asked. Additionally, you receive a variety of detergents, including green, clean, and everything in between. After applying some disinfectant, you’re finished. Why are you making things more complicated?

However, the creators informed him that women make up the majority of their clientele and that they hardly ever choose to wash their underwear with other clothing. Additionally, they informed Anupam that they are unable to throw away their underwear with the rest of the group when they are menstruating. According to Anupam, they need to have brought up these problems in their pitch, which was primarily intended for male users. Vaginal infections are very common in women because their undergarments aren’t as clean as they should be, according to Namita Thapar, who also highlighted the significance of detergents like this one. She informed the entrepreneurs, “You could have persuaded investors in a better way if you had chosen that angle.”

Click here to visit their official website : Ugees

Related: Aman Gupta beats Anupam Mittal in a ‘Pickleball’ match on the show; says ‘Better luck next time, you played badly’

Based in Gurugram A specialty undergarment wash product is called Ugees. Regular detergents include harsh chemicals that can harm underwear, upset the pH balance, and result in rashes, itching, and UTIs. Ugees is the solution. It is transforming the way that underwear is washed by hand.

Ugees was founded by Samiksha Yadav and Rahul Tyagi. The foundation of Ugees’ success is its commitment to excellence, innovation, and client happiness.

The “sharks” were perplexed by Rahul and Samiksha’s pitch of Ugees as a product for guys. However, they had brought up the risk of infection that patients frequently face. They valued Ugees at Rs 20 crore and demanded Rs 50 lakh in return for 2.5% equity. They stated that they intend to raise revenue to Rs 4 crore per month in the future and are aiming for Rs 4 crore this year. Similar to how shoe polish firms collaborate with shoe brands, Peyush Bansal suggested that they do the same with underwear brands. However, he and Ritesh Agarwal both pulled out of the agreement.

They presented their financials, reporting revenue of ₹63 lakh in FY22-23, ₹1.75 crore in FY23-24, and an expected closing of ₹4.5-5 crore for the current fiscal year.

“Who is the CEO?” Peyush Bansal said during the discussion. In response, Samiksha assertively said that she was Wanderlooms’ CEO. Peyush responded, “Why are you the CEO?”

“Why not?” Namita interrupted before she could respond, and Samiksha firmly added, “Because I deserve to be the CEO.”

Sharks Aman, Namita, and Anupam praised her for her forceful reaction, while Rahul supported her by stating, “She deserves it.”

The Sharks also gave Ugees praise for its well-thought-out product design and packaging.

The founder of Shaadi.com, impressed by their conviction, offered them Rs 50 lakh in exchange for 5% stock. In contrast, Namita and Aman came up with a proposal of Rs 50 lakh for 6% equity. Namita rejected the founders’ attempts to persuade her to bring all three Sharks. “I will agree at 4%, but if you don’t decide now, I’ll tear the check,” Anupam ultimately retorted. Following a brief conversation, the business owners concluded their agreement with Anupam Mittal and left with an offer that confirmed both their zeal and their resolve.

Ugees is unique because of its dedication to safety and sustainability. Its plant-based solution is devoid of dangerous chemicals including parabens, phthalates, sulfates, and artificial coloring, in contrast to traditional detergents.

Furthermore, Ugees uses a scent that has earned IFRA certification, guaranteeing a gentle, allergy-free experience. It provides a sustainable option for contemporary homes by doing away with the inconveniences of conventional washing techniques thanks to its 100% biodegradable surfactants.

Today’s Indian consumers are increasingly seeking sustainable and safe solutions for everyday needs. With its plant-based formula, Ugees taps into the rising demand for eco-conscious products. The market for specialized washing solutions is still largely untapped, giving Ugees a first-mover advantage.

Key Market Insights:

• The global eco-friendly detergent market is growing rapidly.
• Consumers are shifting towards chemical-free and biodegradable products.
• Laundry solutions catering specifically to undergarments represent a high-potential niche segment.

With fresh funding and the backing of a Shark, Ugees is gearing up for major expansion. The brand plans to:

• Scale up production and distribution across major e-commerce and retail platforms.
• Enhance marketing efforts to educate consumers about its sustainable approach.
• Expand its product portfolio to include new lines that align with its eco-conscious philosophy.

Rahul said, “We intend to increase investment, develop and grow the company, and fortify our brand identification after Shark Tank India. Additionally, we will give customer engagement and retention more importance. We see this as a chance to establish a solid, reliable network in the industry, and we’re ready to take advantage of it.”

Ugees is in a strong position to establish itself as a household name in environmentally friendly laundry care as consumers grow more conscious of their decisions.