Clapstore Toys on Shark Tank India: “Bringing Back Screen-Free Play”, Sharks were Impressed with Busy Boards

Clapstore on Shark tank India Season 4

Three points you will get to know in this article:

  • Clapstore Toys promotes screen-free learning with innovative, educational toys.
  • The startup secured a ₹1 crore all-Shark deal for 10% equity.
  • With strong financial growth, Clapstore Toys aims to expand its reach across India.

About Clapstore Toys

Clapstore Toys logo

In an era where children spend more time glued to screens than engaging in physical play, Clapstore Toys aims to bring back the joy of hands-on learning. Founded in 2020 by two young entrepreneurs, Yash Thombare and Vedang Nalawade, the brand is dedicated to creating toys that enhance motor skills, sensory development, and hand-eye coordination for children aged 0-6.

Clapstore Toys has already reached over 50,000 families across India, offering a range of educational toys designed to promote cognitive and physical development. Their mission is simple: encourage more play and less screen time.

 

Click here to visit their official website : Clapstore Toys

The Founders Behind Clapstore Toys

Yash Thombare (22) and Vedang Nalawade (21), both from Pune, launched Clapstore Toys with a deep concern for the growing screen addiction among kids. With a vision to make childhood more interactive, they developed a line of products that keep children engaged through skill-based play rather than passive screen consumption.

Despite their young age, the duo has built a brand that resonates with modern parents looking for meaningful alternatives to digital distractions.

Clapstore Financial Highlights

Clapstore Toys has seen significant growth since its inception, with impressive financial figures:

    • FY23-24 Revenue: ₹2.54 Crore
    • FY24-25 Revenue (Till October): ₹2.4 Crore
    • Projected FY24-25 Revenue: ₹6 Crore

 

FY24-25 Projected EBITDA: 18%

Equity Split and Unit Economics

The ownership structure of Clapstore Toys is as follows:

  • Yash Thombare: 58.5%
  • Vedang Nalawade: 31.5%
  • Investors: 10%

 

Their unit economics reflect a strong foundation for sustainable growth:

    • COGS: 35%
    • Logistics and Packaging: 10%
    • Marketing: 24%
    • Fixed Expenses: 13%
    • EBITDA: 18%

Clapstore on Shark Tank India

Seeking ₹80 lakh for 4% equity, Yash and Vedang presented their case before the sharks. The duo showcased a live demonstration of their innovative toys, impressing the panel with their quality and branding.

  • Shark Anupam Mittal praised the premium look and feel of the toys.
  • Shark Vineeta Singh found the concept unique and engaging.
  • Sharks Aman Gupta and Peyush Bansal acknowledged the potential for growth in the educational toy segment.

After a round of intense negotiations, the founders secured a rare all-Shark deal of ₹1 crore for 10% equity.

Following their successful pitch, Yash and Vedang shared their excitement:

“The sharks’ feedback was invaluable, not just as investors but as mentors who deeply understand the business landscape. Securing an all-Shark deal is a testament to the power of our idea, our commitment to quality, and our mission to create a meaningful impact on children’s lives.”

They emphasized that the investment would help Clapstore Toys scale operations, expand their product line, and make high-quality toys more accessible to Indian families.

Clapstore Toys Future Plans

With the backing of experienced investors, Clapstore Toys is set to revolutionize the children’s toy market in India. Their future plans include:

  • Expanding their product portfolio with new educational toys.
  • Strengthening their e-commerce presence.
  • Exploring offline retail partnerships to reach a broader audience.
  • Increasing brand awareness through targeted marketing campaigns.

 

Clapstore Toys’ appearance on Shark Tank India highlighted the growing demand for screen-free, educational play experiences. With a mission-driven approach, strong financial performance, and now, the support of top industry experts, the startup is well on its way to becoming a household name in India’s toy industry.

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