The Naturik Co. on Shark Tank India: Shark Aman Calls Sahil a “Goon”—Secures All-Shark Deal

The Naturik Co., In a world where instant food often means sacrificing health, The Naturik Co. is changing the game. Founded by Sahil and Isha Vohra, this Haryana-based startup specializes in nutritious, preservative-free foods that are easy to prepare. Their pitch on Shark Tank India not only impressed the sharks but also led to a rare all-shark investment deal.

Click here to visit their official website : The Naturik Co.

Let’s dive into The Naturik Co.’s journey, their innovative products, and how they managed to secure funding from all five sharks.

Related: Aman Gupta beats Anupam Mittal in a ‘Pickleball’ match on the show; says ‘Better luck next time, you played badly’

For Sahil and Isha Vohra, The Naturik Co. was more than just a business—it was a mission to bring healthy, convenient, and preservative-free food to Indian households.

• Sahil worked as National Sales Manager at ITC and helped Britannia develop its go-to-market strategy.
• Isha worked in HR for 12 years and later ran a QSR business for four years.
• The couple combined their expertise in sales, marketing, and food retail to launch their brand.

The result? A food startup offering a healthier alternative to processed foods, free from sugar, refined flour, palm oil, and artificial preservatives.

The Naturik Co. sells a variety of nutrient-dense, easy-to-prepare meals, including:

• Cheela Mix (Protein-rich pancake mix)
• Masala Khichdi (Spiced lentil and rice meal)
• Sprouts Mix (A high-protein meal option)

Their USP lies in their process:

1. Quick Preparation: A cheela (pancake) is ready in just 3 minutes.
2. Preservative-Free Shelf Life: They use moisture control technology and vacuum packing to extend shelf life without preservatives.
3. High Protein Content: Each cheela contains about 5 grams of protein per serving.

During their Shark Tank pitch, Sahil even called Shark Aman Gupta on stage to demonstrate how fast their cheela mix can be prepared. The sharks were thoroughly impressed.

Since launching on March 20, 2023, The Naturik Co. has seen impressive growth:

• 51% of sales are offline (Retail stores across Delhi-NCR).
• 49% of sales come from online platforms (Amazon, Instagram, and their website).
• Available in 470+ retail stores in Delhi-NCR.
• Aggressive marketing on Amazon and Instagram increases brand visibility.

Shoppers often recognize the brand in stores due to social media marketing, boosting offline sales.

Seeking funding to scale operations, Sahil and Isha pitched their business to the sharks, asking for ₹50 lakh for 2% equity.

• Shark Aman Gupta called Sahil a “goon” of the industry, acknowledging his deep understanding of the food sector.
• Shark Vinita Singh offered ₹50 lakh for 2.5% equity.
• Sharks Anupam Mittal and Kunal Bahl made two bold offers:
  • ₹2 crore for 10% equity.
  • ₹4 crore for 20% equity.
• Shark Piyush Bansal matched Vinita’s offer (₹50 lakh for 2.5% equity).

After intense negotiations, the founders accepted a deal worth ₹4 crore in exchange for 22.22% equity, with all five sharks investing together:

• Shark Aman Gupta (boAt)
• Shark Anupam Mittal (Shaadi.com)
• Shark Vinita Singh (Sugar Cosmetics)
• Shark Kunal Bahl (Snapdeal)
• Shark Piyush Bansal (Lenskart)

Securing an all-shark deal is extremely rare on the show, proving The Naturik Co.’s immense growth potential.

With a fresh infusion of capital and strategic mentorship from five sharks, The Naturik Co. aims to:

1. Expand its offline presence beyond Delhi-NCR.
2. Increase online sales through aggressive digital marketing.
3. Develop new healthy food products tailored for the Indian market.
4. Improve production efficiency to boost profit margins.
5. Achieve profitability within the next 1-2 years.

• Both Sahil and Isha bring deep knowledge of sales, marketing, and food retail, giving them a competitive edge.
• The brand addresses the growing demand for quick, healthy, and preservative-free food options.
• Winning over all five sharks speaks volumes about their business potential and execution capabilities.

The Naturik Co. is more than just another food startup—it’s reshaping how India consumes instant food. With a strong market strategy, proven sales growth, and investment from all five sharks, it is poised for massive expansion.

As health-conscious consumers continue to seek nutritious and quick meal solutions, The Naturik Co. is well-positioned to become a household name in India’s fast-growing health food market.