MetaShot on Shark Tank India: Turned a Viral Video into ₹1 Crore Monthly Revenue

MetaShot, Cricket has always been more than just a sport in India, it’s a passion, a way of life. But what happens when technology and sports blend seamlessly? That’s exactly what MetaShot, the world’s first mixed-reality cricket game, has done. The Bengaluru-based startup, founded by Prince Thomas, Ranjit Behera, and Ajit Sunny, introduced its innovative gaming solution on Shark Tank India, making waves among the sharks and cricket enthusiasts alike.

Click here to visit their official website : MetaShot 

Related: Aman Gupta beats Anupam Mittal in a ‘Pickleball’ match on the show; says ‘Better luck next time, you played badly’

For many, the love for cricket fades as they grow older, often due to busy schedules or the lack of friends available to play. The founders of MetaShot recognized this and created a way for people to engage in cricket anytime, anywhere.

MetaShot allows users to play realistic cricket matches using a specially designed sensor bat that connects to a mobile or TV. Unlike traditional mobile games, where players just tap on the screen, MetaShot provides an immersive experience, letting users physically hit shots and feel the action in real time.

The technology behind MetaShot is simple yet groundbreaking. The bat is embedded with smart sensors that track every movement and shot played by the user. It then transmits this data to the MetaShot app, which converts it into gameplay visuals on a screen. Whether playing against AI or challenging a friend, the experience mimics the real sport closely.

MetaShot doesn’t just provide a gaming experience—it also encourages physical activity. Unlike traditional video games that require minimal movement, MetaShot keeps players active, making it an engaging and healthier alternative.

Starting in 2021, the founders spent two years refining their product before launching in 2023. Their journey wasn’t easy. Keeping the bat affordable at ₹4000 proved difficult, and multiple redesigns were needed. However, after countless trials, the team successfully launched MetaShot in September 2023.

The initial batch of 500 units sold out in just 10 days. Demand skyrocketed, with calls pouring in from across India and even from international markets like the USA and UAE. The company quickly realized the need for a TV connector to enhance the gaming experience further. They introduced this upgrade within months, boosting their sales and customer engagement.

MetaShot faced several hurdles on its path to success. Initially, the bat lacked a battery indicator, frustrating users when it suddenly stopped working mid-game. Addressing this issue took nearly two months. Similarly, users demanded longer match formats, leading to updates that included five and ten-over games. A unique request from fans was for a test match mode—something the founders are actively working on.

One of the major turning points for MetaShot came through a viral video on social media. The video, depicting a wife gifting her cricket-obsessed husband a MetaShot bat, garnered 60 million views on YouTube and 16 million on Instagram. This skyrocketed brand visibility and resulted in a significant increase in sales.

The company’s revenue comes from two main sources:

1. Hardware Sales – The MetaShot bat is priced at ₹5500, with additional accessories like the TV connector further boosting sales.
2. In-App Purchases – Users can buy virtual bat skins, stadium grounds, and other upgrades within the app, creating an additional revenue stream.

Currently, MetaShot generates ₹80 lakh to ₹1 crore in revenue per month, bringing its annual revenue run rate (ARR) to ₹12 crore. The startup aims to reach 50 lakh families in the next five years, targeting a ₹250 crore revenue milestone.

The long-term vision extends beyond cricket. Once established in the cricket gaming market, MetaShot plans to expand into other sports like tennis, table tennis, and baseball using its existing technology.

Entering the Shark Tank, the MetaShot team sought ₹80 lakh for 1.5% equity. The pitch intrigued the sharks, but some decided to opt out early.

• Sharks Aman Gupta and Kunal Bahl stepped back, uncertain about the scalability.
• Shark Piyush Bansal initially offered ₹80 lakh for 2.5% equity but later withdrew his offer.
• Shark Vinita Singh proposed ₹50 lakh as a loan at 2% interest and ₹30 lakh at 10% interest for three years.
• Shark Anupam Mittal made two offers:
  1. ₹1.5 crore for 5% equity.
  2. ₹80 lakh for 2% equity plus a 1% royalty until the amount was recouped.

After intense negotiations, Sharks Vinita and Anupam closed the deal at ₹1.6 crore for 5% equity, a major win for MetaShot.

With the Shark Tank deal secured, MetaShot is gearing up for rapid expansion. The focus for the next two years will remain on cricket, but plans to introduce new sports-based games are already in motion. The startup is also working on refining its in-app experience, ensuring that users remain engaged and continue spending on virtual features.

MetaShot’s success story highlights the potential of merging technology with sports, making the game more accessible and interactive for players of all ages. With its innovative approach and a rapidly growing customer base, the company is set to redefine how cricket is played in the digital age.