Zillionaire an Indian Jewelry Startup Conquered Shark Tank and Secured Funding

Zillionaire is an Indian jewelry brand that aims to redefine the traditional jewelry market by offering unique, individualistic designs catered to the millennial consumer. Headquartered in Jaipur, Rajasthan, Zillionaire manufactures all of its jewelry in-house, leveraging the region’s skilled artisans and rich history of craftsmanship. The brand sells a wide range of jewelry categories including chains, pendants, bracelets, rings, earrings, and accessories, with collections spanning luxury, daily essentials, religious, and trendy styles. Zillionaire encourages customers to visit their physical store in Jaipur to experience the manufacturing process firsthand and offers jewelry customization services, while also providing a convenient online shopping experience with frequent sales and promotions.

Related: Shark Tank India Featured CosIQ Disrupting the Indian Skincare Market with Innovative Products

Zillionaire India is a startup company that creates fancy, flashy jewelry inspired by the style often associated with rappers. They recently appeared on the TV show Shark Tank India. In their first year of operation, Zillionaire India was able to generate a significant revenue of ₹11 lakhs. When the founders of Zillionaire India went on Shark Tank India, they were seeking an investment of ₹50 lakhs in exchange for a 3.3% equity stake in their company. However, during their pitch, one of the sharks, Anupam Mittal, who is the founder of the popular matrimonial website Shaadi.com, saw great potential in Zillionaire India. Anupam Mittal then made a bold offer to invest ₹1 crore  in the company, but in return, he wanted a 10% equity stake.

The founders of Zillionaire India accepted Anupam Mittal’s offer, which was a significant increase from their original ask. This deal showcased the founders’ confidence and the sharks’ belief in the unique approach and potential of Zillionaire India’s bling jewelry business. The negotiation and final agreement were considered a standout success story on Shark Tank India, as the sharks were impressed by the founders’ creativity and vision for the company.

Zillionaire has successfully secured a total funding of $123K through one round of funding. The latest funding round was a Seed round on January 16, 2023, with a single investor leading the round, Anupam Mittal.

Investors in Zillionaire

Anupam Mittal is the sole Angel Investor in Zillionaire.

Zillionaire is currently ranked 2nd out of its 23 competitors. Among these competitors, 3 have received funding. In total, Zillionaire and its competitors have raised over $427,000 in funding from 10 investors across 3 funding rounds. It is worth noting that there are no private Unicorns within the entire competition set.

• Toqn – An internet-first brand offering customized precious jewelry, founded in 2019 in Bengaluru, India. It is in the seed stage and has raised $256,000 in 1 funding round.
• Chateauvince Solitaires – An internet-first brand offering customized handcrafted precious jewelry, founded in 2017 in Panchkula, India. It is unfunded.
• Ornaz – An online retailer of gold and diamond jewelry, founded in 2016 in Gurgaon, India. It is in the seed stage and has raised $48,000 in 1 funding round.

Shark Tank India has become a game-changer for the startup ecosystem, offering a unique opportunity for entrepreneurs to receive financial backing and strategic advice from some of the country’s most successful business leaders.