Healthtech Startup Portl Raises $3M With Bharat Innovation Fund, Kalaari, T-Hub Backing

Portl Raises $3M funding

Three points you will get to know in this article:

  • Portl, receives $3 million from investors to boost development and expansion.
  • Portl introduces Portl Studio, a smart mirror with advanced features for holistic wellness.
  • Portl uses AI to offer personalized fitness experiences at home, hotels, and gyms.

Introduction to Portl

Portl is a digital health, fitness, and wellness technology company based in Hyderabad, India, founded in 2021. The company designs and develops products and services that enable hyper-personalization of fitness and wellness at scale, leveraging its proprietary AI Motion engine for real-time posture correction and analysis. Portl’s mission is to create personalized fitness, wellness, and lifestyle experiences that empower people to realize their full potential through innovative hardware, software, and services. The company is led by a team of product designers with expertise in computer vision, electronics, hardware engineering, AI, and cloud software development, who aim to disrupt the industry and change the way consumers access and consume digital health services.

Portl Secures 3 Million in Funding Round

Portl, a digital fitness and wellness technology startup, has secured $3 million in a funding round spearheaded by Bharat Innovation Fund. The round included contributions from current backer Kalaari Capital and new investor T-Hub Foundation. This fresh infusion of capital represents a pivotal achievement for Portl, aimed at advancing product development, expanding market reach, and enhancing AI systems.

Utilizing Funds for Product Development and Expansion

The startup intends to utilize the newly acquired funds to expedite product development, broaden its market presence, and enhance its cutting-edge AI technologies. “This latest investment confirms our vision and dedication to making health and fitness accessible to everyone, regardless of their location,” stated Indraneel Gupta, Founder and CEO of Portl. Gupta added that Portl aims to merge sophisticated AI with innovative hardware to enable individuals to “reach their wellness objectives effortlessly and efficiently, offering tailored experiences on a large scale and making it easier for people to embrace healthier lifestyles.”

Established in March 2021 by Indraneel Gupta, Vishal Chandapeta, and Armaan Kandhari, Portl has introduced its signature product, the Portl Studio. This innovative device, a Smart Mirror, comes with a 43-inch 4K display, biosensors, HD cameras, and advanced edge AI processing capabilities. It delivers real-time feedback on users’ form, tracks various health metrics, and supports telemedicine, offering a holistic wellness solution. Additionally, the Smart Mirror features Wi-Fi and Bluetooth connectivity, further enhancing its utility and user experience.

Personalized Fitness Experiences through AI

Portl utilizes advanced AI and personalization technology to provide customized fitness experiences to users in the comfort of their own homes, luxury hotels, and gyms. The startup’s AI personalization engine creates personalized workout plans in real-time, taking into account users’ fitness levels, daily performance, and preferences. This technology is compatible with a range of hardware platforms, such as smartphones, tablets, and smart TVs.

Ashwin Raguraman, Founding Partner at Bharat Innovation Fund, stated that Portl’s sophisticated AI technology offers personalized form feedback for diverse fitness programs like Yoga, HIIT, and Dance. He expressed enthusiasm about joining Portl’s mission to deliver high-quality trainers and various training routines directly to homes and hotel rooms.

Portl, a digital fitness startup, has secured $3 million in funding from Bharat Innovation Fund, Kalaari Capital, and T-Hub Foundation. This investment will drive Portl’s product development, market expansion, and AI enhancements. The company aims to make health and wellness accessible through its innovative Smart Mirror device, which provides personalized fitness experiences powered by advanced AI. Portl’s technology offers real-time feedback, health tracking, and telemedicine capabilities, all within a connected home fitness solution. Bharat Innovation Fund is enthusiastic about Portl’s mission to deliver high-quality, tailored training routines directly to users’ homes and hotels.

Karan Balodi

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