In accordance with the increase in its top line, BookMyShow’s total expenses increased by 40.28% to INR 1,319.8 Cr in FY24 from INR 940.8 Cr the previous fiscal year.
BookMyShow’s advertising and promotional expenses increased by 47.48% to INR 78.9 crore from INR 53.5 crore in FY23.
Employee costs increased by 24.06% to INR 170.7 crore during the fiscal year under review, from INR 137.6 crore in FY23.
As the company extended its position in the live events market, production costs nearly doubled to INR 233.5 Cr from INR 119.8 Cr the previous year.
BookMyShow paid artists INR 211.3 crore, up 103.3% from INR 103.9 crore in FY23.
Meanwhile, spending on revenue share increased by only 2.8% to INR 303 Cr from INR 294.8 Cr the previous fiscal year.
BookMyShow competes with Zomato, which entered the ticketing and live events market by acquiring Paytm’s ticketing platform Insider earlier this year.