Zomato is now operating in 24 countries
Zomato has augmented into a $2.3 Billion company
Zomato has made immense investments in SEO and SEM
Zomato is one of India’s highly successful food delivering and restaurant discovery apps. Started in 2008 by Deepinder Goyal and Pankaj Chaddah, Zomato is now running in around 24 countries such as India, New Zealand, Australia, Singapore, Brasil, and the United States and the middle Qatar and has grown into a $2.3 Billion company.
Zomato began its online food delivery service, unlike its competitor Swiggy, Zomato does not have a delivery system. Users place an order through Zomato app on their smartphones and restaurants would prepare the order and give it to the delivery personnel of Zomato. Zomato also contains a stack of information regarding the restaurants and locations. Zomato also promotes new business owners to find set-up a location-based on the success rate.
Zomato gives its customers with restaurant search information and reviews that will be able to make an informed decision regarding the decision of restaurant. Menu images are provided to users especially for those restaurants that don’t own a website. The company assists users to select the right restaurant.
Zomato has a POS system, Restaurant Search and Discovery, Whitelabel Applications, Table Reservation and Management, and online ordering services. The firm lists more than 1.5 million restaurants under its portfolio, which includes 25 countries.
“In 2017, I used to think that India’s food delivery market would be at $1 million per day, it cannot be bigger than that. Now, the game has completely changed and it is to get around 50 million orders per day as the market keeps building. The number surprises us every time,” Deepinder Goyal, founder, and CEO said in an interview.
Zomato doesn’t charge restaurants for providing their restaurants information on the Zomato page and application. Anyhow, restaurants pay the firm through other sources. There are three basic revenue-generating sources; Advertisements (Sponsor Ads and Banner ads), Event Ticketing, and Restaurant booking.
Zomato is among those few brands to have become successful in content marketing. One of their prime strategies is the mass use of images to promote their products. Such products are considered to be offering pure entertainment. The content is always fresh and entertaining. The company has always proven to be unique.
“We believe that an independent food delivery service company does not make economic sense. Our customer-acquisition is comparatively less than other sources such as advertising business. We keep traffic there and that translates into order delivery,” Goyal added.
Zomato has made an immense investment in SEO (Search Engine Optimization) and SEM (Search Engine Marketing). The social media platform has played a vital role in the company’s promotion and popularity. The social media posts are usually based on simple industry jargon and slang to attract different age group of audience.
“Zomato is a platform that gets food suppliers, Restaurant owners, consumers, and logistics partners together. Imagine a world where you analyze detailed food consumption and taste patterns globally and keenly share that with suppliers The efficiencies and new opportunities for business are exhilarating. Such thing has never been seen or done before,” says Mohit Bhatnagar, Managing Director at Sequoia Capital.
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