Bangalore based food delivery platform Zomato acquires “Feeding India” with an aim to feed 100 million every month.

Key Highlights

Zomato which is an online food delivery platform has brought out “Feeding India” which is a non-profit organization.

The food delivery platform is all set to fund the salaries of the employees of Feeding India as well as some other core initiatives.

The company will help in the development of the Feeding India app that connects volunteers and donors.

Zomato which is an online food delivery platform has brought out “Feeding India” which is a non-profit organization. The company aims to help feed at least 100 million per month in the upcoming years.

The food delivery platform is all set to fund the salaries of the employees of Feeding India as well as some other core initiatives.

The company will help in the development of the Feeding India app that connects volunteers and donors. It will also help in revamping the website of Feeding India and publish quarterly finances on the same.

Deepinder Goyal, the CEO of Zomato said for the past six months, Feeding India has been operating from the company’s headquarters. Its team has also been successfully integrated into the company. The start-up will continue operating as earlier and it is all set to leverage Zomato’s logistics and technology. However, the company chose not to disclose the financial details of this deal.

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However, this partnership is already showing positive effects for Zomato. The number of meals provided to the underprivileged by the company has jumped from 78,300 in Dec 2018 to 1.1 million this year.

The operations of Feeding India has also increased from 65 cities to 82. There has been a significant jump in the volunteer number for the same as well. The number of volunteers went from 8,500 to 21,500 this year.

The online food delivery platform also confirmed that all the monetary resources available with Feeding India will be restricted to them and will be used for their “food for everyone” mission.

Earlier, Feeding India had also collaborated with Zomato during the Odisha cyclone crises. They were able to start their #techforgood platform and activate their partners, users and volunteers for the relief efforts. They provided 75,000 meals and basic necessities for over 16,500 people in Odisha for the period of one month.

Related : Gurgaon based food delivery aggregator Zomato soon to provide home cooked meal services as well

Feeding India was founded in 2015 by Ankit Kawatra and Sristhi Jain. Their service works when a potential donor leaves a request for them via their website or mobile app. The volunteers or staff working with the organization then goes to the location to check the food and collect it. The collected food is then distributed amongst the needy. Along with freshly cooked food, the NGO also serves raw grains to shelter homes or to its partners in need.

Zomato which sees food getting wasted at multiple levels such as harvesting, processing, consuming, packaging and transporting has always tried to do its bit to save food that is being wasted. Other major sources of cooked food wastage are hostels, restaurants, weddings, events and households. The company has earlier partnered with NGOs like the Robin Hood army, Akshaya Patra and Feeding India to solve some of these problems. They aim to serve more and more food to those in need and is tirelessly working for the same.   

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