This boom in the sector has also helped delivery partners grow. They provide much needed logistics support to companies like Zomato and Swiggy, without which they won’t even be having a business. The brand currently has over 1.8 lakh delivery agents who deliver food across 250 cities in India.
Each time food is ordered by a customer, the parcel is delivered by a delivery agent in their iconic red t-shirt. The efficient services provided by these agents is what has helped Zomato grow leaps and bounds. After all who would like to use a food delivery app if their order isn’t delivered on time or is mishandled? However, the food delivery giant took to a blog post saying that they feel they haven’t been doing enough to acknowledge the hard work done by these employees and launched an initiative to take steps to laud them.
In this initiative, the food delivery platform dug deep into the personal data of their delivery partners in a bid to understand them better. They aimed to understand their goals and aspirations like what they would like to do in life, something they would like to own.
This initiative found that it is the dream of almost 52% of their fleet to be owners of a car someday. 16% of them want their own house. 5% would like to own their own motorcycle instead of using borrowed/rented ones. Whereas 4% of them would like to travel abroad someday.