This service offered by Swiggy is subscription based. Customers can choose daily/weekly/monthly plans for the same. It is also being compared to the dabbawalla service that is extremely popular in Mumbai. The tweet by Zomato had led many people to speculate that it will be starting a similar service shortly.
The food delivery app also trigged a viral trend with its witty tweet. Many brands proceeded to have a cheerful banter as a response to the same. These brands included The Viral fever, Youtube, Dabur, Ixigo and Amazon Prime. These brands tweaked the tweet to do some promotion of their own.
Ixigo, which is a travel company replied to it in a hilarious way saying, “guys! Kabhi kabhi ghar pe bhi baithna chahiye,” (one should sometimes stay at home as well)
Amazon Prime replied, “Guys! Kabhi kabhi cable pe bhi kuch dekh lena chahiye,” (one should sometimes watch content on cable TV as well”
Hajmola joined in the banter, tweeting, “Guys! Kabhi kabhi kuch baatein hajam kar leni chahiye,” (one should digest some things once in while)