In a separate development, earlier this year, Newme, a fashion and apparel startup targeting Generation Z, secured seed funding of INR 45 crore (approximately $5.4 million). The funding round was led by venture fund Fireside Ventures, with contributions from AUM Ventures, 2AM Ventures, and Allin Capital.
In 2022, the fashion and apparel industry in India was valued at $20 billion, and it is expected to grow to $112 billion by 2030. This sector is projected to represent more than a quarter of the country’s $400 billion ecommerce market.
Lyskraft, co-founded by Mohit Gupta and Mukesh Bansal, has secured $26 Mn in seed funding led by Peak XV Partners. The investment will fuel their omnichannel marketplace for premium brands, starting with women’s fashion. Previously eyeing a $50 Mn Series A round, the startup competes with Newme, Absolute Brands, and others. Mukesh Bansal has also invested in Virgio, targeting Gen Z, while ecommerce giants like Flipkart and Myntra focus on this demographic. With the Indian fashion market projected to grow significantly, startups like Lyskraft are poised for expansion.