How Brands Celebrated Eid Ul-Adha 2024

The Festival of Sacrifice, or Eid Ul Adha, is one of the most important Islamic holidays. It honors Prophet Ibrahim’s willingness to sacrifice his son in obedience to God. Prayers, feasts, and the ceremonial sacrifice of animals—symbolizing community, generosity, and devotion—are used to mark the occasion. For Muslims around the world, this event is extremely significant both religiously and culturally.

Eid Ul Adha offers a special chance for businesses to interact with their target audiences and build their brand awareness. Brands can establish significant relationships with clients by coordinating their marketing efforts with the holiday spirit. To capitalize on the festive spirit, they frequently introduce unique promos, social media campaigns, and neighborhood-focused projects.

Let’s find out which brands utilised the mood of the occasion and promoted goods & services with showcasing their creativity:

Currently owned by Tata Digital, BigBasket is an Indian online grocery store with its headquarters located in Bangalore, India. Big basket enticed it’s viewers with mouth-watering dishes which are Eid special and added the ‘pause’ trend to engage the audiences even more. Try it yourself and ‘find out your eid meal’.

GoMechanic is a cutting-edge startup with the goal of upending the Indian auto repair industry with superior technical assistance and business acumen. GoMechanic showcased their creativity around a car’s steering wheel. Spot the crescent moon of Eid on the edge. Their Instagram post emulated their niche pretty well and subtly added a layer of creative dexterity.

Tide is a brand of laundry detergent. Stain remover, fabric softener, detergents, and laundry booster are among its product offerings. Tide India went ahead with a big collaboration on Eid UL Adha 2024. They partnered with Shahrukh Khan and in return got his massive viewer base. The post captioned ‘Aaj ke din par aap sabko SafEIDi Mubarak!’

Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF), popularly known as AMUL, is the largest food product marketing organization in India. Amul, known for his exceptional social media marketing game, came up with a delicious promotion of it’s ‘Mithai Mate’ to attract the celebrators of Eid UL Adha with sweet tooth. The caption of their social media post was ‘Jashn ki mithaas badhao, Is baar Eid aur pyaar se manao’

Tata Pravesh is a brand part of the Tata Steel’s portfolio, which offers a wide  range of beautiful and sturdy home solutions-from steel doors to windows with inclusion of ventilators. Tata Pravesh has used beautiful view of a mosque from the brand’s range of windows, promoting it’s beautiful & sturdy products and showcasing the elegant atmosphere on Eid UL Adha 2024.

Hindustan Pencils Pvt. Ltd. is the largest stationery manufacturing company in India and Nataraj is a part of their portfolio. Nataraj has demolished your excuse in this post which ‘I can’t draw or sketch without fancy stationery’. It’s Instagram post presents a ballpoint pen made sketch of a mosque with Eid decorations, breathing life onto a paper with only a pen. What a way to promote your product & extend wishes.

The largest air conditioning manufacturer in India, Voltas provides a wide selection of household appliances for cooling, such as air coolers and room air conditioners. Voltas India used creative graphics to showcase Eid prayers in a comfortable air conditioned room promoting it’s AC. They also used an interesting caption ‘The moon might be far, but cool comfort is always near’

Jio is the biggest operator in India and the second-biggest provider globally, providing services like fiber, mobile devices, apps, business solutions, and connections. It’s good to see Reliance Jio amping up it’s social media tactics by adding humour in the posts and posting regularly. This Eid, Jio did a satire on people who just wish Eid but doesn’t treat you with something(Biryani). #WithLoveFromJio.

Thums Up is a cola brand. In order to compete with The Coca-Cola Company’s in India, it was introduced in 1977. This Eid UL Adha, Thums Up collaborated with Behrouz Biryani To Create the perfect Eid meal which the viewers can’t resist. ‘Jashn mein chaar chaand lagao Thums Up aur biryani khao’, sums up the post with beautiful visuals.

Delhivery is India’s largest fully integrated logistics provider. It aims to build the operating system for commerce, through a combination of world-class infrastructure, logistics operations. Instagram post of Delhivery on this Eid is simple yet aesthetic themed around Delhivery’s logo. It says ‘Celebrating the spirit of sacrifice & joy of togetherness’.