The retail behemoth also said that 300 pincodes are now served by its newly launched four-hour online clothing delivery service, AJIO Rush. The business also stated that “AJIO Rush gained significant traction and was live in over 300 pin codes across the top 6 cities.”
It is important to remember that in the first quarter of FY26, AJIO Rush was introduced in six cities.
In the meantime, the retail behemoth supported by Reliance said that the rapid clothing service outperformed regular AJIO orders in terms of conversion rates, average selling price, and returns.
According to a statement from RRVL, “the service achieved superior results compared to the platform average, including a 16% higher average selling price (ASP), 17% better conversion rates, and 500 basis points lower sales returns.”
At the end of Q2 FY26, Shein, which Reliance relaunched in India earlier this year, had more than 25,000 options, over 6 million app downloads, and 11.4 million monthly active users (MAU).
“Our unwavering focus on operational excellence, investments in stores and digital platforms, and festive buying across consumption baskets drove Reliance Retail’s strong performance during the quarter.” As customers benefit from cheaper pricing, modifications to the GST rate would further accelerate consumption growth, according to Isha Ambani, executive director of RRVL.