The AI-powered banking software Roi has been bought by OpenAI.  The deal’s financial specifics have not been made public.

Based in New York  Chip Davis and Sujith Vishwajith co-founded Roi in 2022.  Users can examine all of their retirement funds, equities, and bonds in one location by adding them to the app.  Additionally, it offers free one-stop trading for accounts with TD Ameritrade, Coinbase, Robinhood, and WeBull.

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Following Roi’s acquisition by OpenAI, co-founder and CEO Sujith Vishwajith will join OpenAI, and the other four members of the company will leave.

Vishwajith commented on X, “We founded Roi three years ago to create the most individualized financial experience possible, making investing accessible to everyone.”  We discovered along the road that customisation isn’t only the way of the future in the financial industry.  It is the software of the future.  On October 15, 2025, Roi will cease providing consumer services.

A $3.6 million fundraising round led by Spark Capital was previously raised by the startup, which also included participation from Google’s Gradient Ventures, NBA player Kevin Durant’s 35 Ventures, and angel investor Balaji Srinivasan, a former Coinbase chief technical officer.

“The things we use on a daily basis won’t stay the same, fixed experiences.  In a blog post, the Roi team stated that they will “become adaptable, intensely personal companions that understand us, learn from us, and evolve with us.”

Although the acquisition of Roi by OpenAI may not appear significant at first, it demonstrates how the most valuable business in the world is rapidly moving beyond its initial focus as an AI chatbot to become a consumer app of choice.

Pulse, which creates personalized news and content summaries for users while they sleep; the recently released invite-only Sora app, a rival to TikTok that lets users make short-form AI videos, remix other people’s videos, and post them to a public feed; and Instant Checkout, which lets users shop and make purchases right within ChatGPT, are just a few of the features and services that the San Francisco-based startup is gradually introducing.

Fidji Simo, the former CEO of Instacart, joined OpenAI in May as Head of Applications, where he would be directly accountable to Sam Altman.  The well-funded business has made audacious claims to increase sales, look for new avenues for expansion, and rely mostly on B2B and subscription services.  That approach is hinted at by Simo’s appointment and the recent introduction of features like ChatGPT Pulse.