Yesterday, the board of EaseMyTrip (EMT), an online travel aggregator (OTA), authorized the purchase of 49% stakes in four different businesses.

EMT announced the following purchases in a filing with the exchanges, which will be carried out through share swaps:

• To pay INR 19.6 Cr for a 49% share in the leisure-oriented vacation booking website Javaphile Hospitality
• Will pay INR 24.5 Cr for a 49% share in the sports entertainment business Doodles
• To pay INR 100.5 Cr to purchase a stake in SSL Nirvana Grand Golf Developers Pvt. Ltd.
• Purchase a 49% stake in Levo Beauty for INR 24.5 crore.

The draft definitive agreements for acquiring the shares in the four companies were approved by the company’s board at its October 17 meeting.  Nevertheless, shareholder approval and the fulfillment of specific customary requirements will be prerequisites for the investments.

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In our quest to create a fully integrated travel and lifestyle ecosystem, these purchases represent a critical turning point.  Each business contributes unique skills that enhance our portfolio, broaden our clientele, and open up new growth opportunities,” stated Nishant Pitti, cofounder and chief managing director of Easemytrip.

Each acquisition adds something to the larger 2.0 roadmap that EMT is using to fortify its ecosystem.  The listed OTA announced its foray into the wellness and leisure market by stating that it will be able to combine Levo’s services with its luxury and business travel packages thanks to its investment in Levo Beauty, a spa and salon operator.

The listed OTA stated in a statement that “Levo’s scalable business model and strong brand presence further provide potential for rapid expansion into Tier-1 and Tier-2 cities, enhancing customer engagement and lifetime value.”

Additionally, EMT stated that its investment in Javaphile will allow the business to provide package deals that include both food and recreational activities.  “Javaphile is a strategic investment that allows EaseMyTrip to diversify its revenue streams and gain a stronger foothold in the competitive travel and tourism industry,” EMT continued.

The listed OTA sees synergies in “curated, high-margin family and corporate experiences” with Doodles, which provides kid-friendly play areas and arcade games, expanding EaseMyTrip’s value offerings beyond travel into lifestyle and leisure.

SSL Nirvana was acquired by EaseMyTrip in order to have a foothold in the leisure infrastructure market.  By incorporating hospitality and immersive stays into its travel options, this investment enables EaseMyTrip to enhance its premium travel portfolio and generate long-term financial gain, EMT continued.

The statements coincide with a sharp decline in EaseMyTrip’s stock price.  Due to a slowdown in the company’s primary source of income (air tickets), unforeseen experiments, problems with corporate governance, and the resignation of cofounder and MD Prashant Pitti, the company’s shares have halved year-to-date (YTD).

In Q1 FY26, the company’s operating revenue plummeted 25% YoY to INR 113.8 Cr, while its consolidated net profit similarly fell 99% YoY to INR 44.3 Lakh.  Investor trust has been damaged as a result, and the stock has been declining.

EaseMyTrip’s stock closed Friday’s trading session on the BSE at INR 7.98, down 1.24%.