Micromax Co-founder Rahul Sharma plans to enter Electric motorcycle market in India

Key Highlights

Micromax Co-founder Rahul Sharma plans to enter electric vehicle business by launch of first electric motorcycle in India.

Rahul Sharma has invested 500 crores in this business.

The first sale of E-motorcycle is going to be live on mid of June.

Market leaders and the government are concentrating to nourish various modes by which we can protect the environment and focus on sustainable development. Transportation is a major segment which if taken in grip can assist in protecting the environment. Therefore firms are focusing to develop more and more electric vehicles to enable zero emissions from them. In the same move Micromax Co-founder Rahul Sharma is planning to enter into electric vehicle business and going to launch first electric motorcycle in India in few months. ETAuto report stated that Sharma has invested 500 crores in its business. Sharma has already set up a 1 lakh square feet plant in Maneswar and has assigned 45 members in the R&D department to look on the manufacturing of the product and it’s feasibility in the Indian market. Motor and battery cells for two-wheeler electric vehicles will be imported and EV control unit will be produced locally.

Sharma is putting this move to create a motorcycle blockbuster same as successes such of Hero’s Splendor and Bajaj’s Pulsar but with an electric vehicle. This Electric bike is going to be an environmentally-efficient product and will assist in sustainable development. The bike is also getting manufactured on focusing that it should offer low running-cost to the users. 

The electric motorcycle would be capable of running 150Kms in one full charge battery thus giving tough competition to automobile behemoths Hero MotoCorp, TVS, and Bajaj Auto. The first sale of E-motorcycle is going to be live on mid of June on both online as well offline mode in Delhi. The price and brand name of the EV is not yet disclosed by Mr. Sharma.

Hero electric already holds a large market grip in electric vehicles but the price of these EVs is of the premium amount so it’s hard to afford but Sharma is focusing to maintain the price of Electric motorcycle low to be afforded.

Micromax has grabbed the Indian market in smartphones segment now success story of it’s in electric vehicle domain is a matter of discussion for all.

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Himanshu Gupta

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