Gandhi Jayanti, celebrated on October 2, marks the birth anniversary of Mahatma Gandhi, the leader of India’s freedom struggle through nonviolence and truth. It’s a national holiday observed with prayer meetings, commemorative events, and cleanliness drives, reflecting Gandhi’s values of simplicity, ahimsa, and civic responsibility. The day is also recognized globally as the International Day of Non-Violence.
Indian startups use Gandhi Jayanti to align their brands with purpose-driven messaging. Many launch social campaigns highlighting sustainability, ethics, or community service, while some run special offers linked to donations or eco-friendly initiatives. Startups also leverage social media, influencer tie-ins, and CSR drives to engage customers meaningfully, turning Gandhi Jayanti into a chance to build goodwill and connect with audiences beyond just sales.
Here’s a list of famous Indian startups which took advantage of the occasion for marketing and branding: