How Indian Startups Celebrated New Year 2025

Indian startups view the New Year season as an excellent opportunity to engage with their fans and increase brand recognition. They launch appealing discounts, deals, and unique items or services geared to New Year resolutions, such as fitness memberships, self-improvement courses, or financial planning tools, through creative marketing campaigns that coincide with the festive attitude.

Social media plays an important part, with entrepreneurs launching viral campaigns, user-generated content contests, and influencer collaborations that reflect the festive attitude. The emphasis is on encouraging clients to “start fresh” with their brand by effectively incorporating their offerings into their plans for the coming year.

Here are 10 Indian startups that made the best use of New Year 2025 fervour to their branding and advertising advantage:

DealShare created a ‘New Year Checklist 2025’ for it’s audiences by promoting their best offers. DealShare wants people to kick off their New Year with lowest prices, big savings, daily offers, smart shopping and quality products.

Shadowfax has not only been delivery goods, they are also delivering excellent social media graphics with a logistics theme. On New Year 2025, Shadowfax showcased a graphic in which their truck takes a right turn for Year 2025 with a Happy New Year wish.

Paytm celebrated New Year by posting something enticing. They came up with a social media post urging their audiences and customers – ‘This New Year Spend..More’

With another aesthetic social media post, MakeMyTrip celebrated New Year 2025. Their post uses 4 different locations and their roads to create the number ‘2025’ while simultaneously wishing people to ‘Make this year a journey to remember!’

Ferns and Petals came up with a New Year 2025 pun with reference of their USP viz. Flowers. Their ‘punny’ social media post wished – ‘2025-please be phool filled. No kaante’.

Swiggy posted a humour filled social media graphic where they created funny New Year resolutions taken by different Indian dishes. One of such was Pav Bhaji’s resolution stating ‘logo ko makhan kam lagaunga’ ‘will be more spicier than my ex (misal)’

Flipkart always posts humorous stuff on every festival and occasion, this New Year 2025 also saw the same side of Flipkart. Their social media had a lot of wit when they wrote ‘2025 anyway starts with W, T, F so you may as well start with S, H, O, P, P, I, N, G’

Tata 1mg wished New Year in a healthy style. They urged their audiences to ‘Make this your healthiest year yet!’ by replacing unhealthy dishes with healthier options. Of course, they gave this message in excellent graphics.

Zepto made a funny Instagram reel, they made fun of people who make New Year resolutions on 31^st December about hitting the gym while eating chips and then next day hit the gym carrying their unhealthy lifestyle.

MySpinny posted a motivational creative on Instagram for New Year 2025 captioning ‘Next big drive’ with a #gofar. 2025 was written with cars that are the USPs of MySpinny.