Key Highlights
Snapchat was initially conceived as a person to person photo-sharing app
Snapchat has made it increasingly popular among today’s youth
Snapchat has more than 187 million active users
Social media is inescapable today. We are surrounded by a barrage of social media applications like Twitter, Facebook, Instagram, etc. however one app has always made itself stand apart from these apps and the one that constantly brings something new to its users is Snapchat. Snapchat is a global multi-media messaging app. It was conceived by Evan Spiegel, Bobby Murphy and Reggie brown in 2011. One of the basic concepts of Snapchat is that any picture, message or video sent via the app is only viewable by the receiver for a short amount of time. After this time has expired, it becomes inaccessible.