Vineeta Singh feels Shark Tank India pitcher should be ‘separated’ from her father, says she’s ‘living in daddy’s shadow’

Tulua was founded for the love of regional Indian food & the need to make heirloom Indian recipes convenient. The purpose is driven by a singular and ambitious vision – to revolutionize the way people experience cooking. The founders believe that cooking should be accessible & enjoyable. With this mission in mind, they have embarked on a journey to create a brand that offers convenience and elevates the culinary experience for individuals and families alike.

They take pride in being a 100% clean-label brand. In staying true to our name, each of our recipes is inspired by the time-honored traditions of home-cooked meals. They understand the unparalleled comfort that comes from a dish prepared with love and care.

That’s why they have all ready-to-cook pastes that only include ingredients found in home-cooked meals.

• No added colours
• No added flavours
• No preservatives
• No thickening agents
• No stabilizers
• No adulteration.

Just clean, pure ingredients!

Click here to visit their website: Tulua

Related: Nanighar, an app for home-cooked meals failed to secure a deal on Shark Tank India season 4

On the most recent Shark Tank India episode, a father-daughter team of entrepreneurs made a pitch for their spices firm, Tulua. They claimed that their spices are sourced from all around India and that their costs are lower than those of their rivals. The daughter, Richy, was presented as the CEO, and her father, Hitesh, as the person in charge of the company’s sales division. They valued the company at Rs 25 crore and demanded Rs 50 lakh in return for 2% shareholding. Hitesh and Richy informed the group of “sharks” that they had already raised Rs 4.7 crore in two rounds of financing.

They had previously met, and Kunal Bahl disclosed that he had been “very close to investing.” “Richy was a very impressive founder,” he said. When Aman Gupta questioned him about why he didn’t act, Kunal explained that they had positioned themselves primarily as a business-to-business brand. Although Richy acknowledged that D2C only accounts for 8% of the company’s business, he stated that they are now concentrating on this as well. The HORECA sector accounted for the majority of their revenues, which increased from Rs 2 crore to Rs 6 crore this year.

• FY 20-21 – rs 8 lakhs 
• Fy 21-22 – rs 42 lakhs 
• FY 22-23 – rs 14 lakhs
• FY 23-24 –  rs 2.9 crores
• FY 24- 25( Till october) – rs 2.9 crores

FY 24-25 projected sales – rs 6 Crores

Aman said the creators’ claim that they are creating a business-to-business (B2B) company ruined their presentation, even if he was impressed by the packaging and branding. It was the reason he backed out. Azhar Iqubal backed out because he thought they weren’t providing much of a “differentiator.” Even though he wasn’t going to invest, Ritesh Agarwal stated that he would stay in contact with the founders, arguing that they should concentrate on one area of the company before expanding. Kunal had the same sentiments and ultimately withdrew for the second time.

However, Vineeta Singh was quite critical in her feedback, stating that she could see that there isn’t a “founder-market fit” and that she is very “disappointed” in Richy. She backed out and suggested that Richy and Hitesh don’t pull their business in different directions. Once the founders left empty-handed, Vineeta got up from her chair and talked about the pitch with her fellow “sharks,” saying, “She’s under daddy’s shadow. They need to be separated.” Hitesh responded to the feedback in their post-pitch interview, saying, “This is absolutely wrong. Richy makes all the decisions. It was her decision to make a B2B business.”Despite leaving without an investment, the duo remained determined to scale their brand.