Shark Tank India 4: Anupam Mittal doesn’t like the taste of an aphrodisiac chocolate presented by the pitchers; Peyush Bansal replies, ‘that’s not the purpose’

Three points you will get to know in this article:

  1. Saurabh Tyagi and Dr Rekha Lohkna from Delhi introduced the ‘sharks’ to their brand Nooky a sexual wellness brand that offers chocolate for deeper connection and increased intimate connection
  2. At Shark Tank India, they were seeking an offer of ₹ 60 lakhs for 1% equity at the valuation of ₹ 60 Crore.
  3. The founders could not secure any deal with the sharks & had to return empty-handed handed

About the company

Nooky offers a unique chocolate experience. We are dedicated to providing quality products and promoting positive conversations about well-being. Our vision is to create a world where everyone feels confident and empowered in their overall well-being, leading to stronger relationships.

Click here to visit their website: Nooky 

About Founders

Rekha and Saurabh, founders of InstaEats and InstaFitness, are dedicated to promoting health and wellness in India. Dr. Rekha, an award-winning dietitian, provides personalized diet consultations. Saurabh focuses on fitness and healthy living. Together, they have launched Nooky, a chocolate blend, aiming to make quality ingredients accessible and enjoyable

Nooky is a premium chocolate blend, crafted with high-quality ingredients to create an enjoyable and delightful experience. Designed to enhance joyful moments, it offers a rich taste while Enhancing your mood. Expertly formulated, Nooky brings people closer, making every moment more special.

Nooky chocolates are Expertly formulated, all ingredients in Nooky chocolate are clinically tested for their effects

 

Nooky appeared on Shark Tank India season 4

The creators of Nooky, a company that specializes in aphrodisiac chocolates, Saurabh Tyagi and Rekha Lohkna, made an interesting pitch to the Shark Tank India 4 panel, which included Anupam Mittal, Vineeta Singh, Aman Gupta, Peyush Bansal, and Varun Dua, in the most recent episode. The businesses were looking for a 1% equity investment of Rs 60 lakh.

When the Sharks heard the idea, they couldn’t contain their laughing. “Isme bina chocolate khaye mazaa nahi ayega,” joked Peyush Bansal. They were instructed by the creators to adhere to the suggested dosage of 20 grams.

Aman Gupta jokingly pretended to be having an unexpected effect as the Sharks sampled the chocolates, saying, “Mujhe kuch feel ho raha hai,” before mockingly beckoning Peyush Bansal to step aside. The audience and panel were in stitches over the humorous scene.

Anupam Mittal’s comment, “I had the couple chocolates, but mazaa nahi aya,” added to the hilarity. “That’s not the purpose,” Peyush retorted.

Sales highlights of last 9 Months

  • Feb ‘24- rs 7.7 lakhs
  • Mar ‘24- rs 13.5 lakhs
  • April ‘24- rs 2.45 lakhs
  • May ‘24 – rs 15 lakhs
  • Jun ‘24- rs 31cLakhs
  • Jul ‘24 – rs 44 Lakhs
  • Aug ‘24- rs 48 Lakhs
  • Sep ‘ 24- rs 74.5 Lakhs
  • Oct ‘24- rs 1.02 crores

The Shark Tank Pitch

According to the creators, they have so far raised Rs 2.35 crore and made Rs 1.02 crore in income in the past month. “There might be a legal issue,” Aman replied, leaving the session. It will be forbidden. Anupam said he may have invested in the company if he had enjoyed the taste and commended them for having the bravery to launch a business in the sexual wellness sector. Although Vineeta was certain that the product would succeed, she was worried about how it would affect a person’s liver over time. Additionally, Peyush retracted his statement that he dislikes investing in “addictive categories.”As the founders left the tank, Anupam joked and asked, “Asking for a friend, where to order your product?” The founders and ‘sharks’ shared a laugh as the pitch ended.

Nooky Valuation, Funding, and Company Profile

Company Nooky   
Valuation INR 60 Cr.
Founders Saurabh Tyagi and Dr. Rekha Lohkna
Headquarter Delhi
Founding Year 2024
Industry Food and Beverage Services
Got Investment No

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