Shark Tank India 4: Aman Gupta raises eyebrow at pitcher’s ‘too good to be true’ numbers; Namita Thapar offers Rs 1 crores

The brand, which was founded by Harsh and Tanvi Somaiya, offers high-end, fashionable, and cozy clothing designed for contemporary men and is inspired by European fashion. The company skillfully combines luxury with daily wear, whether it’s a sharp professional shirt or a relaxed evening ensemble. The founders valued the company at ₹300 crore and asked for ₹3 crore for 1% share during their pitch.

The founders’ product demonstration, which highlighted the brand’s unique selling point—420 GSM fabric—enthralled the sharks. Since its founding in 2017, the business has experienced impressive expansion. Its income has increased dramatically from ₹2 crore in FY18 to ₹96.5 crore in FY24.Its flannel shirts, which have been the brand’s flagship item, have been a major factor in its success.

Click here to visit their website: The Bear House

Related: Vineeta Singh feels Shark Tank India pitcher should be ‘separated’ from her father, says she’s ‘living in daddy’s shadow’

In an incredible story of ingenuity and entrepreneurship, the direct-to-consumer men’s fashion clothing company The Bear House has landed a contract on Shark Tank India 4. With its flexible sizing and European-inspired designs, the Bangalore-based business, which was founded by Harsh and Tanvi Somaiya, has been causing a stir in the fashion market. When Harsh joined the fashion sector in 2014, he and his uncle had set up a factory where they produced clothing for high-end labels. After graduating from NIFT, Tanvi joined Harsh to oversee manufacturing operations and brand management. In 2016, they came up with the idea for The Bear House together.

The Bear House made the second pitch on Shark Tank India 4 on March 13 and impressed the Sharks with their products, brand approach, and sales numbers. Shark Aman Gupta, though, was not readily persuaded. He cautioned the Shark to double-check the stats even after the pitchers had secured a pitch.

The pitcher firmly responds that the Shark would make their request after hearing the numbers. Anupam Mittal and Namita Thapar praised his self-assurance. Tanvi responds that they don’t spend money on marketing as they discuss their figures and products. Namita Thapar asks, “Then how do customers discover you?” in shock.

The pitchers discuss the caliber of their goods. However, the Sharks note that consumers are only aware of the quality of the products after making a purchase from them. “Nahi, kuch toh gadbad hain” (No, something’s wrong) is what Aman Gupta says. The pitchers claim that their marketing expenditures to date have not exceeded 6–7%.

“Well done!” Namita says as she commends them. “Nahi, well done nahi,” Aman interrupts. I have a question. Perhaps it’s too wonderful to be true. Namita concurs. The pitchers use their numbers to try to persuade them further. Aman responds, “If you guys are doing so good in the market, then I should have heard about you.”

He’s shocked when the pitchers tell him, “Recently, we got an award from you.” “From me?” asks Aman, who appears astonished. Namita chuckles when she sees the photo and queries, “What’s wrong with your memory?” In a hint, Anupam Mittal says, “Wo award lete toh yaad rehte (He would have remembered if he received the award).”

Following some discussions, Namita Thapar finalized the agreement by providing Rs 1 crore for 1% equity and Rs 2 crores in debt with a five-year, 10% interest rate.

Harsh said, “We’re thrilled to have partnered with Namita Thapar. Her expertise and guidance will be invaluable in taking The Bear House to the next level.”

“Our experience on Shark Tank India was incredible, and we’re grateful for the opportunity to showcase our brand. We’re proud of our brand’s unique proposition and the quality of our products. The sharks’ feedback was amazing, and we’re excited to work with Namita to expand our reach and grow our business.”