Urban Animal On Shark Tank India: Offering Pet Service

Entrepreneurs Akash Murali and Arunav Vaish, who are enthusiastic about using genetic testing to transform pet health, co-founded Urban Animal. Urban Animal’s goal to enhance canine health outcomes is driven by their commitment to excellence and client pleasure.

Arunav Vaish and Akash Murali contribute a variety of skills to Urban Animal. While Arunav helps with product development and veterinarian relationships, Akash concentrates on business strategy.

Together, they seek to enable pet owners to obtain and use genetic testing.

Click here to visit their website: Urban Animal  

Related: “Great Innovation, But Where’s the Demand?” – Sharks on Anuvad’s Pitch on Shark Tank India

In Shark Tank India Season 4, Episode 49, Urban Animal made an appearance. based in Karnataka A DNA test service is provided by the pet company Urban Animal. Its testing and preventive procedures include taking a saliva sample, sending the pet parent a digital report following analysis, and having knowledgeable veterinarians create a personalized prevention strategy.

Urban Animal was founded by Arunav Vaish and Akash Murali. The foundation of Urban Animal’s success is their commitment to excellence, innovation, and client happiness. They were looking for an offer of ₹45 lakhs for 5% equity at a valuation of ₹9 crore at Shark Tank India.

A startup company called Urban Animal, based in Karnataka, provides a thorough dog DNA test that may detect more than 130 genetic illnesses.A saliva sample is taken, examined, and a digital report and personalized prevention plan created by knowledgeable veterinarians are provided as part of the service.The goal of Urban Animal is to improve the quality of life for pet owners by providing them with proactive health management tools.

• Urban Animal appeared on Shark Tank India Season 4, seeking ₹45 lakh for 5% equity at a ₹9 crore valuation.
• The founders showcased their innovative DNA testing service and its potential to transform pet healthcare.

Urban Animal’s flagship product is a once-in-a-lifetime dog DNA test that:

• Identifies 130+ genetic diseases using a simple saliva sample.
• Provides a digital report detailing genetic predispositions.
• Includes a customized prevention plan crafted by expert veterinarians to help manage potential health risks

Urban Animal aims to:

• Expand Testing Services: Offer genetic testing for other pets (e.g., cats) by 2026.
• Strengthen Veterinary Partnerships: Collaborate with more veterinarians to validate and promote the service.
• Global Expansion: Target markets in Southeast Asia and Europe by 2027.
• Tech Integration: Develop an app for tracking pet health and providing personalized advice.

The Sharks expressed several concerns:

• Anupam Mittal: Questioned the scalability and market size of the pet genetic testing segment.
• Namita Thapar: Highlighted the need for strong veterinary partnerships to validate the service.
• Aman Gupta: Felt the business model required more traction before investment.
• Kunal Bahl: Advised focusing on building a stronger brand presence.
• Viraj Bahl: Did not invest due to concerns about market competition.

Urban Animal did not secure a deal.

• Despite their innovative product, the Sharks raised concerns about scalability, market competition, and the need for further validation of their business model.
• The founders received valuable feedback and mentorship but left without an investment.