“Is this claim scientifically accurate?” Namita Thapar questions Beautywise’s Weight Loss Claim: Beautywise on Shark Tank India

Uttar Pradesh-based Beautywise is a brand focused on advanced skincare and hair supplements. Its products are designed to boost skin health, promote hair growth, and improve overall beauty from within.

What sets Beautywise apart? The company combines marine collagen, bioavailable ingredients, and dermatologist-approved formulations to create supplements that claim to work better than traditional beauty products.

Since its launch in 2021, Beautywise has grown rapidly, selling to over one lakh customers and earning the trust of more than 1,000 dermatologists and cosmetologists who now recommend its products.

Click here to visit their website: Beautywise

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Beautywise was founded by Anousha Chauhan and Shreyansh Chauhan, a sibling duo determined to solve common skincare problems through science and innovation.

Before launching Beautywise, Anousha worked as a model. In 2017, she noticed visible skin issues that didn’t seem to improve with topical treatments. She saw friends bringing high-quality supplements from abroad but realized that similar science-backed products weren’t available in India.

That’s when she decided to create her own a brand that would offer clinically tested beauty supplements at an affordable price.

Shreyansh, an MBA graduate from Symbiosis Pune and a former Whirlpool employee, brought the business acumen needed to scale the brand. While Anousha focused on product formulations, Shreyansh handled sales, marketing, and distribution strategies.

Their combined expertise turned Beautywise into a fast-growing skincare brand.

Beautywise has seen strong revenue growth over the years, proving that the demand for ingestible skincare is on the rise.

Beautywise’s Revenue Growth

• FY21-22: ₹50 lakh
• FY22-23: ₹2.2 crore
• FY23-24: ₹6.7 crore
• FY24-25 (Till Nov): ₹6.4 crore
• Projected FY24-25: ₹14.5 crore

Beautywise’s EBIT Margins

• FY21-22: 7%
• FY22-23: 8%
• FY23-24: 8%
• Projected FY24-25: 6%

While sales are scaling fast, the brand’s profit margins are slightly declining due to increased marketing and operational costs.

Beautywise’s Sales Channels Split

Beautywise sells through multiple channels, ensuring widespread availability.

• Skin Clinics: 50%
• Pharmacies & Trade: 6%
• E-Commerce: 38%
• Own Website: 6%

The strong clinic partnerships give Beautywise an advantage over competitors relying solely on online sales.

On Shark Tank India, Beautywise sought ₹1 crore for 1.5% equity, valuing the company at ₹66.7 crore.

The founders pitched their brand as a science-backed solution to beauty concerns, highlighting:

• Marine collagen for skin health
• Nutritional blends for hair growth
• Clinically proven ingredients recommended by dermatologists

While the sharks appreciated the brand’s growth and concept, they had concerns, especially about the scientific accuracy of product claims.

Shark Namita said the products are being pushed in offline markets through dermatologists and cosmetologists with high margins.  However, the founders denied it, Namita remained unconvinced and decided to step out of the deal.

Shark Vineeta liked the product concept but wasn’t ready to invest. She suggested that the founders focus on the D2C channel, and as the production cost is low, competitors can overtake Beautywise. She, too, decided to step away.

Three sharks showed interest and made competing offers:

• Shark Ritesh Agarwal’s Offer: ₹1 crore for 38% equity
• Shark Aman Gupta’s Offer: ₹1 crore for 3% equity
• Shark Kunal Bahl’s Offer: ₹2.15 crore for 5% equity

The founders, confident in their brand’s value and market potential, decided to counter the offers.

Instead of accepting any of the initial offers, the founders countered with ₹3 crore for 6% equity

They also asked if Aman Gupta would be open to partnering with Ritesh Agarwal.

“Main akele karunga” (I will do it alone), he stated confidently, declining to share the deal with Ritesh.

After a final round of discussions, the founders chose Aman Gupta as their investor, securing ₹1 crore for 3% equity.

As he sealed the deal, Aman smiled and said, “You chose the smart shark.”

Now that Beautywise has secured Aman Gupta’s investment, the brand must focus on scaling smartly.

1. Strengthening Brand Credibility – Addressing concerns about scientific claims to build consumer trust.
2. Expanding Product Line – Introducing more supplements targeting specific beauty concerns.
3. Global Expansion – Exploring international markets where beauty supplements have stronger demand.

1. Scientific claims must be backed by solid research – vague statements won’t convince investors.
2. A strong brand needs more than just sales – credibility, trust, and market differentiation matter.
3. Negotiation is key – knowing when to counteroffer and whom to partner with makes a difference.

Beautywise entered Shark Tank India with a clear vision—to revolutionize skincare with ingestible beauty products.

The sharks challenged their claims, debated their growth potential, and questioned their scientific credibility. But in the end, they walked away with funding from Aman Gupta.