WomanLikeU on Shark Tank India: Body Shape Calculator Simplifies Fashion Choices for Women

The world of fashion is often overwhelming, with unrealistic beauty standards dictating trends. WomanLikeU, a startup founded in July 2022 by Abu Zohaib Jilani from Ranchi and Shrijal from Delhi, is changing that. The brand focuses on helping women find clothing that suits their unique body shapes, making shopping a personalized and empowering experience.

Starting with vacation wear, the brand has expanded into dresses, co-ord sets, and essentials, ensuring every woman finds something that makes her feel confident.

Click here to visit their official website : WomanLikeU

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At the heart of WomanLikeU is its Body Shape Calculator. This tool allows customers to enter their measurements, after which the website suggests outfits that complement their specific body type.

1. Visit the WomanLikeU
2. Enter your measurements in the Body Shape Calculator.
3. Discover clothing styles curated to flatter your body shape.
4. Shop with confidence, knowing your clothes will fit and suit you.

This innovation has simplified shopping for thousands of women, eliminating guesswork and making fashion more inclusive and body-positive.

Both Abu Zohaib Jilani and Shrijal have a deep understanding of fashion, having studied at NIFT (National Institute of Fashion Technology). Their expertise in design, fabrics, and fit plays a crucial role in the brand’s success.

Their luxury line, WAVES BY SHRIJAL, caters to those seeking premium vacation wear, further solidifying their position in the fashion-tech space.

WomanLikeU has seen exponential growth since its launch:

With 40,000 unique customers and an impressive 37% repeat rate, WomanLikeU has established trust and loyalty among its audience.

The brand sells through:

• Nykaa, Myntra, Ajio – Established marketplaces.
• Own website – Direct-to-consumer model for better brand control.

With an average order value of ₹3,200, the startup has carved out a strong position in the growing body-positive fashion market.

Seeking funding to scale operations, the founders entered Shark Tank India, asking for ₹1 crore for 2% equity.

• Piyush, Varun, and Anupam opted out.
• Vinita critiqued the logo and brand name but still made an offer.
• Aman Gupta saw potential and made a competing offer.

After a tense negotiation, shark Aman Gupta’s offer won:

• ₹1 crore investment for 3% equity.
• 2% royalty until the investment is recouped.

The deal marks a major milestone for WomanLikeU, ensuring financial backing and strategic mentorship to scale the brand.

• Unlike mass-market brands that follow generic sizing, WomanLikeU customizes recommendations, making shopping easier for real women.
• With its Body Shape Calculator, the brand leverages AI-powered suggestions, enhancing customer satisfaction.
• Starting with swimwear, the brand now offers co-ords, dresses, and essentials, increasing its market appeal.
• A 37% repeat purchase rate signals deep trust in the brand’s quality and fit.

With Shark Aman Gupta’s support, the brand plans to:

• Expand marketing efforts to reach more women.
• Increase product categories beyond vacation wear.
• Launch exclusive collections with influencers and celebrities.

Their long-term goal? Becoming a household name in women’s fashion while continuing to empower women to embrace their unique beauty.