“The Only Thing Working Is Reyansh” – Anupam Mittal on Memotag’s Pitch on Shark Tank India

Dementia is a growing concern worldwide, affecting millions of people and placing immense strain on caregivers. Memotag, an AI-driven startup, set out to tackle this challenge by using voice analysis to monitor cognitive health.

Founded by 18-year-old Reyansh, the startup aims to provide:

• Early detection of memory decline through speech patterns.
• Geo-fencing technology to prevent patients from wandering.
• Fall detection and alert systems for caregivers.
• Personalized reminders and automated calls to assist daily routines.

The idea is innovative and deeply personal, inspired by the founder’s grandfather.

But despite the strong emotional appeal, the sharks found themselves questioning whether Memotag was more vision than reality, as the company is in its pre-revenue stage and there are no financial records other than pre-orders.

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Reyansh came to Shark Tank India with a bold ask—₹50 lakh for 5% equity, valuing his business at ₹10 crore.

The sharks were moved by the personal story but struggled to see substance behind the pitch.

He presented an elegant box with professional branding, but there was a problem—the product inside didn’t exist yet.

• There was no functional prototype.
• The demonstration was based on a product that wasn’t real.
• The technology was still in the concept stage.

This immediately raised red flags among the sharks.

Shark Vineeta Singh said. “I’ve seen seven or eight campus pitches, but this was the most disappointing. You’ve made a beautiful box with great branding, but it doesn’t have a product inside. It’s a big no.”

She questioned Reyansh’s credibility, feeling that he was covering up the lack of development with exaggerated claims.

Shark Anupam Mittal initially showed interest but was put off by the way the pitch unfolded. When Reyansh claimed to have ₹5 crore worth of orders, Anupam quickly found out that not a single payment had been made.

“That’s not how it works. You can’t claim orders when no money has been transferred.”

His biggest concern? Memotag was trying to do too much without delivering on anything yet.

“You said your product can do everything. That’s not the path to innovation; that’s the path to a slow and painful death.”

Shark Namita, known for investing in healthcare startups, saw potential in the concept but not in its execution.

She encouraged Reyansh to keep working on the product before asking for funding, warning him that investors won’t back an idea alone.

Sharks Kunal Bahl & Ritesh Agarwal felt that Reyansh needed to be more focused.

• Kunal believed the product lacked a clear direction.
• Ritesh felt that the business was too premature for investment.

Ultimately, every shark backed out.

Reyansh walked away without a deal, but he left with some of the most important lessons an entrepreneur can learn.

1. A Product in the Concept Stage Won’t Get Funding

• Investors want proof of concept, not just an idea.
• A functional prototype would have made a big difference.

2. Exaggerating Progress Can Backfire

• Claiming ₹5 crore in orders without financial proof hurt Reyansh’s credibility.
• Sharks expect Overpromising can ruin trust.

3. Passion Alone Isn’t Enough

• The story behind a startup matters, but it can’t replace a working product.
• Investors look for founders who combine vision with execution.

Despite the setback, Memotag still has potential. Here’s what Reyansh can do next:

H3: 1. Develop a Real Prototype

• Build an MVP (Minimum Viable Product) to demonstrate actual capabilities.
• Focus on one core feature instead of trying to solve everything at once.

H3: 2. Validate the Market

• Test the product with hospitals, caregivers, and dementia specialists.
• Gather real-world feedback before seeking more investment.

If Reyansh applies the feedback from Shark Tank India, Memotag could still become a breakthrough product in dementia care.

For entrepreneurs looking to pitch their startups, Reyansh’s experience offers crucial lessons:

1. Ideas Need Execution: Investors fund businesses, not concepts.
2. Credibility is Everything: Overpromising can lose investor trust instantly.
3. A Strong Founder Isn’t Enough: Passion helps, but a working product seals the deal.

Memotag’s Shark Tank India pitch was a reality check for the young founder. While the sharks questioned his approach, they didn’t doubt his potential.

Reyansh left without funding, but if he takes their feedback seriously, this could be a stepping stone rather than a failure.

With the right product development, market validation, and funding strategy, Memotag could still find its place in the healthcare industry.